Lowe's 2009 Annual Report Download - page 16

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14
landscape is drastically diff erent than it
was three years ago, as many competitors
have not survived this downturn. Our
goal is to ensure we capture market
share in an improving environment.
We are enhancing our product and
services off ering on many fronts and
are making investments like our new
Project Specialist – Exteriors (PSE)
position. is in-home selling position
will help us more eff ectively compete in
categories like roofi ng, siding, fencing
and windows, whose characteristics lend
themselves to an in-home consultative
sales approach. On the commercial side,
we’ve invested in our DCAS position
designed to provide better outreach
to and develop relationships with
commercial customers in the markets
we serve.
In the end, we feel we’re well
positioned to continue to gain share
within the ever-evolving home
improvement marketplace.
Lowe’s has a rich history of
community outreach. What
are you doing to improve the
communities in which you operate?
STONE: Customer service and
community service are core commit-
ments for Lowe’s. Since 1946, we’ve
worked hard to always be a good
neighbor and make impactful contri-
butions to the communities in which
we operate. e Lowe’s Charitable and
Educational Foundation (LCEF) was
created in 1957 to assist communities
through fi nancial contributions while
also encouraging employees to become
involved through volunteerism. In
2009, Lowe’s and the Foundation
supported more than 2,300 commu-
nity and education projects in the
United States and Canada through
grants totaling more than $30 million.
LCEF’s primary focus centers on
three areas: K-12 public education,
safe and aff ordable housing, and
community improvement. Our signa-
ture grant program, Lowe’s Toolbox
for Education®, best demonstrates our
commitment to expanding educational
opportunities. Since its inception fi ve
years ago, this program has contributed
more than $20 million to more than
4,400 schools in the United States.
Additionally, through our Lowe’s
Heroes program, our employees volun-
teer thousands of hours each year to help
improve the communities where they
live and work. In 2009, Lowe’s Heroes
responded to community needs, such
as renovating and landscaping three
Atlanta-area Boys & Girls Clubs, volun-
teering from April to December to help
open Hearts With A Mission Youth
Shelter in Medford, Ore., and making
critical repairs to the homes of 10 low-
income families in Charlotte, N.C.
To learn more about our community
involvement, I encourage you to visit our
website Lowes.com/socialresponsibility.
Mike Mabry
Executive Vice President –
Logistics and Distribution
Mike Brown
Executive Vice President –
Store Operations