Nike 2016 Annual Report Download - page 23

PART II
Consolidated Operating Results
Revenues
(Dollars in millions) Fiscal 2016 Fiscal 2015(1) % Change
% Change
Excluding
Currency
Changes(2) Fiscal 2014(1) % Change
% Change
Excluding
Currency
Changes(2)
NIKE, Inc. Revenues:
NIKE Brand Revenues by:
Footwear $ 19,871 $ 18,318 8% 15% $ 16,208 13% 17%
Apparel 9,067 8,637 5% 11% 8,109 7% 10%
Equipment 1,496 1,631 -8% -2% 1,670 -2% 1%
Global Brand Divisions(3) 73 115 -37% -30% 125 -8% -2%
Total NIKE Brand Revenues 30,507 28,701 6% 13% 26,112 10% 14%
Converse 1,955 1,982 -1% 2% 1,684 18% 21%
Corporate(4) (86) (82) — — 3 — —
TOTAL NIKE, INC. REVENUES $ 32,376 $ 30,601 6% 12% $ 27,799 10% 14%
Supplemental NIKE Brand Revenues
Details:
NIKE Brand Revenues by:
Sales to Wholesale Customers $ 22,577 $ 21,952 3% 9% $ 20,683 6% 10%
Sales Direct to Consumer 7,857 6,634 18% 25% 5,304 25% 29%
Global Brand Divisions(3) 73 115 -37% -30% 125 -8% -2%
TOTAL NIKE BRAND REVENUES $ 30,507 $ 28,701 6% 13% $ 26,112 10% 14%
NIKE Brand Revenues on a Wholesale
Equivalent Basis:(5)
Sales to Wholesale Customers $ 22,577 $ 21,952 3% 9% $ 20,683 6% 10%
Sales from our Wholesale Operations to Direct to
Consumer Operations 4,672 3,881 20% 27% 3,107 25% 29%
TOTAL NIKE BRAND WHOLESALE
EQUIVALENT REVENUES $ 27,249 $ 25,833 5% 12% $ 23,790 9% 13%
NIKE Brand Wholesale Equivalent
Revenues by:(5)
Men’s $ 15,410 $ 14,689 5% 11% $ 13,996 5% 9%
Women’s 6,296 5,732 10% 17% 4,976 15% 20%
Young Athletes’ 4,560 4,301 6% 11% 3,737 15% 19%
Others(6) 983 1,111 -12% -4% 1,081 3% 7%
TOTAL NIKE BRAND WHOLESALE
EQUIVALENT REVENUES $ 27,249 $ 25,833 5% 12% $ 23,790 9% 13%
NIKE Brand Wholesale Equivalent
Revenues by:(5)
Running $ 5,017 $ 4,863 3% 10% $ 4,626 5% 9%
NIKE Basketball 1,378 1,385 -1% 2% 1,178 18% 19%
Jordan Brand 2,753 2,329 18% 21% 1,941 20% 22%
Football (Soccer) 2,143 2,250 -5% 7% 2,414 -7% -2%
Men’s Training 2,611 2,545 3% 6% 2,485 2% 4%
Women’s Training 1,344 1,281 5% 11% 1,145 12% 16%
Action Sports 711 737 -4% 3% 738 0% 4%
Sportswear 7,513 6,604 14% 22% 5,744 15% 20%
Golf 706 769 -8% -6% 788 -2% 0%
Others(7) 3,073 3,070 0% 6% 2,731 12% 17%
TOTAL NIKE BRAND WHOLESALE
EQUIVALENT REVENUES $ 27,249 $ 25,833 5% 12% $ 23,790 9% 13%
(1) Certain prior year amounts have been reclassified to conform to fiscal 2016 presentation. These changes had no impact on previously reported results of operations or shareholders’
equity.
(2) Results have been restated using actual exchange rates in use during the comparative prior year period to enhance the visibility of the underlying business trends by excluding the impact of
translation arising from foreign currency exchange rate fluctuations.
(3) Global Brand Divisions revenues are primarily attributable to NIKE Brand licensing businesses that are not part of a geographic operating segment.
(4) Corporate revenues primarily consist of foreign currency hedge gains and losses related to revenues generated by entities within the NIKE Brand geographic operating segments and
Converse but managed through our central foreign exchange risk management program.
(5) References to NIKE Brand wholesale equivalent revenues are intended to provide context as to the total size of our NIKE Brand market footprint if we had no Direct to Consumer
operations. NIKE Brand wholesale equivalent revenues consist of (1) sales to external wholesale customers and (2) internal sales from our wholesale operations to our Direct to Consumer
operations which are charged at prices that are comparable to prices charged to external wholesale customers.
(6) Others include all unisex products, equipment and other products not allocated to Men’s, Women’s and Young Athletes’, as well as certain adjustments that are not allocated to products
designated by gender or age.
(7) Others include all other categories and certain adjustments that are not allocated at the category level.
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