Proctor and Gamble 2005 Annual Report Download - page 19
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P&GBeautyhasbecomeoneoftheleadingbeautycompanies
intheworld.Beautyisanattractivebusinesswithrelatively
highmarginsandlowcapitalcostscomparedtomostother
consumergoodssegments.It’salargeandfragmentedmarket
withclearopportunitytobuildshareandgrowsales.And,
it’sresponsivetoconsumerdriveninnovationandbranding.
BeautyisanaturalfitforP&G.
P&GBeautyisfocusedondeliveringconsumerunderstanding
thatreachesbeyondfunctionalneedstoconnectatadeeper
emotionallevel.Weareleadinginnovationthatgoesbeyond
sciencetoincludesophisticateddesignthatcreatesatotal
beautyexperienceanddelightsconsumers.Inaddition,we
aredrivingcostreductionbyleveragingscaleandeliminating
inefficiencies,sowecanfullysupportinnovationandoffer
superiorconsumervaluewhilebuildingmarginyear-on-year,
abalancedapproachtosustaintop-andbottom-linegrowth.
Thesefocusareasallowustomeetaneverbroaderspectrum
ofconsumerneeds.Forexample,ournewPanteneColor
Expressionsshampoohelpscoloredhairretainitsvibrance
andshine.Nice‘nEasyRootTouch-Upgiveswomenaneasy
waytoreplacecolorattherootlinewiththeexactshadethey
want.OlayQuenchusesproprietaryingredientstodelivera
non-greasyAminoVitaminformulathatisdrawnintotheskin
torepairitandleaveitnaturallyradiant.Naturellafeminine
careproductswithchamomileareskin-friendly,responding
toconsumers’desireforfreshness.Innovationslikethese,
builtfromdeepunderstandingofconsumers’needsand
aspirations,aregrowingourP&GBeautybusinessinevery
regionoftheworld.
Wecontinue,aswell,tocomplementorganicinnovationwith
strategicacquisitionsandlicensingarrangements.TheClairol
andWellaacquisitionshaveexpandedourportfoliotocolorants
andtoprofessionalhaircare.They’veextendedourhaircare,
styling,andfragranceportfolios,ashavelicenseagreements
withclassicfashionbrandssuchasValentinoandLacoste.In
additiontoexpandingourportfolio,theseacquisitionshave
builtourcapabilitiestoconnectwithconsumers,toinnovate,
tocommercialize,andtowininBeauty.
P&GBeautyisbuildingupontheCompany’scorestrengths,
anddevelopingcomplementaryskills,tocreatewinning
Beauty-specificcapabilities.Asthefastestgrowingglobal
beautybusinesslastyear,wearewellonourwaytobecoming
themostinnovativeandin-touchbeautycompanyintheworld.
15
SusanE.Arnold
ViceChairman,
P&GBeauty
P&GBeautydelivered
itsthirdconsecutive
yearofdouble-digit
growthinvolume,
sales,andprofit.