Proctor and Gamble 2005 Annual Report Download - page 21
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Please find page 21 of the 2005 Proctor and Gamble annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.R.KerryClark
ViceChairmanoftheBoard,
P&GFamilyHealth
money.Wehavestrengthenedourcapabilitytoexecute
commercialandtechnicalinnovationwithholisticmarketing
plansthatresonateateveryconsumertouchpoint.
InnovativeproductslikeCrestPro-HealthRinse,Pampers
Feel‘nLearnAdvancedTrainingPants,Actonelwith
Calcium,andIamsSavorySaucesofferacontinuingstream
ofnewbenefits.PrilosecOTC,whichbroughtoneofthe
biggestprescriptionmedicinestoconsumersfortreating
frequentheartburnatanaffordablepriceover-the-counter,
continuestogrowquickly.Atthesametime,weare
launchingnewproductsthatdelightlower-income
consumers–likeVicksHoneyCoughSyrupinBrazil,
PampersBabyBasicsinChina,BlendaxtoothpasteinRussia,
andBountyBasicandCharminBasicintheUnitedStates.
ThePampersFeel‘nLearnlaunchshowcasedourabilityto
bondwithparentsviawell-executedholisticmarketing
plans.WequicklybuiltawarenessandtrialofFeel‘nLearn
bysurroundingparentswithTVadvertising,on-linepotty
trainingkits,mediacoverage,andin-storedisplayscontaining
consistentandcompellingimagesandmessages.Parents
couldn’tmissthenewsoftheuniquewayFeel‘nLearnhelps
empowertoddlerstomasterthechallengeofpottytraining.
Inaddition,we’vecontinuedourrelentlessfocusoncost
reduction,cashgeneration,andoperationaldiscipline.
Tomeettheneedsoftheworld’sconsumersandwinthe
competitivevalueequation,weknowweneedtohave
best-in-classstructuralcosts.Wearefocusingontight
controlofcapitalspending,improvedinventorycontrol,
andlowerproductandmanufacturingcoststhrough
standardizedmanufacturingplatforms,localizedraw
materialssupply,andutilizingcontractmanufacturing
wherepossible.Andwhennecessary,weareraisingprices
tooffsetcommoditycostincreases.
Aswelookforward,weareguidedbyacommonvision
forP&GFamilyHealth–tokeepfamilieshealthyforlife.
Weknowourtargetconsumer–womenwhoplaya
keyroleinthehealthoftheirfamilies,fromnewbornsto
seniors,indevelopedanddevelopingmarkets.Wewill
continuetoleverageP&G’suniquecombinationof
technologiesandcapabilitiesandcontinuetoconnect
withexternalpartnerstooffermorebrands,innovation,
andvaluetoimprovefamilyhealtheverywhere.
17
FamilyHealthdelivered
astrongyearofbroad-
basedgrowthwith
salesup11%and
earningsup18%.