Safeway 2001 Annual Report Download - page 6

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Please find page 6 of the 2001 Safeway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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4
At Safeway, everything we do is guided by one simple
principle: Giving our best. That’s why we still bake from
scratch in our in-store bakeries, why we have field produce
buyers in all major growing areas to ensure that our fruits and vegetables
are picked at their peak, and why we offer a broad array of your favorite nationally
advertised brands along with our own award-winning corporate brands.
In 2001 we launched a new advertising campaign under this theme. It was
designed to position our stores as the supermarkets of choice for consumers who
want the very best along with great values. We believe the campaign’s powerful
images and compelling messages capture the essence of who we are and what sets
us apart from the competition.
On the following pages, we touch on a few of the ways we strive to give our
best so our customers receive the finest quality, selection, service and value.