Safeway 2001 Annual Report Download - page 8

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6
Products With more than 35,000 items
available in our 55,000-square-foot prototype, Safeway shoppers
can choose from a vast array of merchandise in clean, well-stocked
stores. We offer our customers an extensive selection of superior
quality perishables –
tender meat and fine
seafood; garden-fresh pro-
duce and flowers; tempting bakery,
deli and dairy products; and a growing
assortment of wholesome natural foods. All
are attractively presented in appealing
displays prepared by friendly, knowledgeable
employees. In addition to the most popular nationally-advertised
brands, shoppers can find exceptional values with our award-winning
corporate brands. Safeway SELECT products are designed to be of
equal or superior quality to comparable national brands but are typically
priced significantly lower.
Corporate Brands
Safeway SELECT
Safeway SELECT, our award-
winning line of premium quality
products, continues to be
extremely well received. Many of
these products rate superior to
the leading national brands
in consumer taste tests.
Additional Sales
Fuel Centers
As of year-end 2001, we operated
154 fuel centers adjacent to our
stores. The dual attraction of
exceptional value and one-stop
convenience generates additional
traffic and incremental sales –
of groceries as well as gasoline.
PRODUCTS
■■We operated 196 Starbucks
coffee shops in our stores,
featuring a wide assortment
of specialty coffees, espresso
and blended beverages.
■■We introduced 184 new
Safeway SELECT items,
bringing the total product
count to 1,256 at year end.
■■We had extensive natural
foods departments with up
to 3,000 items, or modules
with a more limited product
assortment, in 450 stores.
■■During the holiday
season, selected U.S. stores
sold many of the best selling
toys in America at exception-
ally low prices.
GIVING OUR BEST: