Siemens 2006 Annual Report Download - page 23

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Our Company-wide top+programs –
Innovation, Customer Focus and Global
Competitiveness – are safeguarding our
long-term success and enabling us to
compete in ever tougher markets.
At Siemens, innovation is about more
than just developing new technologies.
It’s about transforming ideas into market
successes. New service and business
models ensure that customers will contin-
ue to view us as a strong partner and a
market leader well into the future. Bene-
fiting from our presence in diverse re-
gions around the world, we’re increasing-
ly driving R&D activities geared to markets
outside Europe and the United States. For
example, we’ve developed computed to-
mography scanners, control systems and
medium-voltage switchgear specifically
for the Asian market.
We intend to leverage our global pres-
ence and broad portfolio even more in-
tensively to create complete solutions
tailored to particular customer needs.
Our Siemens One initiative bundles the
expertise of all our businesses by strength-
ening cooperation across our entire or-
ganization. Using this approach, we
helped Qatar’s Doha Airport avert capacity
problems during the 15th Asia Games,
held in December 2006. In less than four
months’ time, we set up a fully-equipped
temporary airport terminal to handle in-
creased passenger volumes during the
event. In another Siemens One project,
we’ve developed a control center that is
setting new standards for safety in road
tunnels. The center’s modular platform
solution can be adapted to meet individ-
ual customer requirements in many coun-
tries.
The more open our markets become,
the more crucial it is to be globally com-
petitive all along the value chain. That’s
why we’re continually optimizing process-
es to further strengthen our businesses
within existing structures. We’re success-
fully bundling and harmonizing Company-
wide accounting, financial, human re-
sources, procurement and logistics
processes. Another key focus is the steady
improvement of manufacturing process-
es. Standard platforms like our uniform
production-optimization system are en-
abling our plants to substantially increase
their efficiency. For example, at a facility
operated by Siemens Building Technolo-
gies, the system’s introduction quickly
boosted productivity by around 20 per-
cent.
“As part of our top+program,
we’ve established uniform,
Company-wide processes with
clear goals, clear measures
and clear consequences.
We’ve also developed a broad
range of excellent top+tools
to help our businesses master
the challenges they face.”
Prof. Dr. Klaus Wucherer,
Corporate Executive Commit-
tee member responsible for
the top+program