Siemens 2006 Annual Report Download - page 62

Affiliates
62
BSH Bosch und Siemens Hausgeräte GmbH
Environmental performance, resource
conservation and energy efficiency are
key concerns at BSH Bosch und Siemens
Hausgeräte GmbH. In the last ten years
alone, the world’s population has grown
by nearly one billion. Although demo-
graphic growth is now slowing, the
demand for water and energy continues
to increase substantially – with major con-
sequences for the environment.
Some 95 percent of the environmental
burdens attributable to household appli-
ances are generated during operation
rather than production. That’s why our
most important contribution to environ-
mental protection is to develop products
that consume fewer natural resources.
The popularity of our eco-friendly prod-
ucts has helped make Bosch and Siemens
the best-selling names in household appli-
ances in Europe. We also manufacture
products for specialty brands like Neff and
Gaggenau as well as for regional brands
such as Balay in Spain and Pitsos in
Greece, whose appliances are tailored to
national culinary traditions.
Our product portfolio covers the entire
range of household appliances. The
demographic shifts of the past few years
– particularly the aging of the world’s
population – have led us to develop new
products adapted to a wide array of user
needs. From the very beginning of the
development process, we take into
account the requirements of a broad
range of consumers. In keeping with our
motto “Design for all,” we want people of
every age and capability to be able to use
our appliances with ease.
Looking to the future, we’ll continue
leveraging our researchers’ expertise in
centers of competence all around the
world to create innovative appliances
with a clear focus on environmental com-
patibility and user friendliness.
www.bsh-group.com
Offering a full range of high-
performance, convenient
and easy-to-use household
appliances, we’re one of the
world’s leading manufactur-
ers of white goods and the
No. 1 supplier in Germany
and Western Europe.
Highlights in fiscal 2006
• The Appliance Park in Nanjing, China – a
milestone in our successful growth in Asia –
is being expanded.
• Products like our LiftMatic wall-mounted
oven testify to our role as a leading inno-
vator.
•Designed for use in developing countries,
our Protos stove, which uses vegetable oil
as fuel, underscores our commitment to
good corporate citizenship and environmen-
tal protection.
How is BSH making its products
more user-friendly?
Our motto “Design for all” applies
to all our products. By taking a
great many factors into account
throughout the entire production
process, we ensure that our appli-
ances are easy to use and adapted to
the needs and capabilities of people
of all ages.