Starbucks 2004 Annual Report Download - page 1

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NET REVENUES (in billions) & NET REVENUE GROWTH PERCENTAGES
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
$0.3
$0.5
$0.7 $1.0
$1.3
$1.7
$2.2
$2.6
$3.3
$4.1
$5.3
63% 50% 40%
34%
29% 29%
22%
24%
24%
30%
NET EARNINGS (in millions)
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
$10.2 $26.1 $41.7 $55.2 $68.3
$101.6 $94.5
$180.3
$212.7
$268.3
$391.8
STORES OPEN AT YEAR END
(Company-operated and licensed stores)
COMPARABLE STORE SALES
(Company-operated stores open 13 months or longer)
The end of fiscal 2004 marked 153 consecutive months of positive
comparable store sales growth.
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
425 677 1,015 1,412 1,886 2,498
3,501
4,709
5,886
7,225
8,569
SHAREHOLDERS’ EQUITY
(in billions)
International
United States
Starbucks Corporation
FINANCIAL HIGHLIGHTS
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
10%
8%
6%
5%
9%
6%
5%
5%
7%
9%9%
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
$0.1 $0.3 $0.5 $0.5
$0.8 $1.0 $1.1
$1.4
$1.7
$2.5
$2.1
FISCAL 2004 ACCOMPLISHMENTS
• Attained record net revenues and net earnings
• Marked first full year of double-digit comparable
store sales increase in more than a decade
• Opened a record 1,344 net locations worldwide
• Posted full year profitability for Starbucks
International Operations, both including and
excluding Canada
• Opened first store in France
• Expanded International infrastructure with
the opening of a second distribution center for
the Asia Pacific region, located in Hong Kong
• Continued product innovation with new
Frappuccino® beverages, reduced fat pastries
and high-quality seasonal offerings
• Reached approximately $1 billion in total
life-to-date activations and reloads on
Starbucks Cards
• Opened our Farmer Support Center in Costa
Rica to support existing and potential Starbucks
Coffee suppliers and their communities
• Launched industry-leading Coffee and Farmer
Equity (C.A.F.E.) Practices, strengthening the
requirements for third party verification and
economic transparency, and establishing more
specific social and environmental indicators
• Co-produced Ray Charles’ Genius Loves
Company, which became a multiplatinum
album with nearly 30 percent of total album
sales from Starbucks stores
Fiscal Year
Fiscal Year
Fiscal Year
Fiscal Year
Fiscal Year

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