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12 Walmart 2012 Annual Report
The world of retail constantly changes. Customers
use smartphones and social media to discover items
and check prices. They can find product recom-
mendations and share news about popular items.
Our goal is to combine online, social and mobile
innovations with physical stores to give customers
an “anytime, anywhere” shopping experience.
We have successful online businesses in the U.S., the
U.K. and Brazil, where we’re already delivering the
convenience of multichannel shopping. We also
have growing eCommerce businesses in Canada
and China. Walmart continues to expand in the
fastest-growing markets today, where millions of
shoppers are joining the middle class. In China, for
example, our pending majority stake in Yihaodian,
a leading online retailer, will open our products
and brands to consumers.
Our Strategy:
Winning in Global eCommerce
E-commerce gives us a great opportunity to bring
“anytime, anywhere” access to millions of customers
around the globe.
We’re further strengthening our Global eCommerce
business by investing in new talent and technology. We
formed @WalmartLabs, our hub for developing social,
mobile and global platforms, and acquired specialty
Internet companies to boost our talent. We introduced
several products for Walmart.com in the U.S. that make
shopping easier and more fun. Our new iPhone app
allows U.S. customers to create smart shopping lists,
scan coupons and access product information in real
time. In addition, we launched a feature-rich iPad® app,
as well as Shopycat, a gift finder on Facebook®.
All of this – along with our trusted brand, our weekly
insights into millions of shopper experiences and more
than 10,000 stores around the world – positions us
strongly to win in e-commerce.
Our Foundation:
Technology-driven supply chain
In 1987, Walmart created a bold new competitive advantage with the completion of
its satellite network, enabling real-time communication between stores, distribution
centers and the Bentonville Home Oce.
Global eCommerce