eBay 2012 Annual Report Download - page 64

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The following table sets forth, for the periods presented, certain key operating metrics that we believe are significant factors affecting our
net revenues.
61
Year Ended December 31,
Percent Change
from
Percent Change
from
2012
2011
2010
2011 to 2012
2010 to 2011
(In millions, except percentage changes)
Supplemental Operating Data:
Marketplaces Segment:
(1)
GMV excluding vehicles
(2)
$
67,763
$
60,332
$
53,532
12
%
13
%
GMV vehicles only
(3)
7,613
8,301
8,287
(8
)%
—
%
Total GMV
(4)
$
75,376
$
68,633
$
61,819
10
%
11
%
Payments Segment:
Merchant Services net TPV
(5)
$
97,277
$
77,700
$
57,232
25
%
36
%
On eBay net TPV
(6)
$
47,660
$
41,058
$
34,724
16
%
18
%
Net TPV
(7)
$
144,937
$
118,758
$
91,956
22
%
29
%
GSI Segment:
GeC Merchandise Sales
(8)
$
3,682
$
2,046
$
—
N/A
N/A
(1)
eBay's classifieds websites, brands4friends and Shopping.com are not included in these metrics.
(2)
Total value of all successfully closed items between users on eBay Marketplaces trading platforms during the period, regardless of whether
the buyer and seller actually consummated the transaction, excluding vehicles GMV.
(3) Total value of all successfully closed vehicle transactions between users on eBay Marketplaces trading platforms during the period,
regardless of whether the buyer and seller actually consummated the transaction.
(4)
Total value of all successfully closed items between users on eBay Marketplaces trading platforms during the period, regardless of whether
the buyer and seller actually consummated the transaction.
(5)
Total dollar volume of payments, net of payment reversals, successfully completed through our Payments networks, Bill Me Later accounts
and Zong during the period, excluding PayPal's payment gateway business and payments for transactions on eBay Marketplaces and GSI
platforms.
(6) Total dollar volume of payments, net of payment reversals, successfully completed through our Payments networks during the period for
transactions on eBay Marketplaces and GSI platforms.
(7)
Total dollar volume of payments, net of payment reversals, successfully completed through our Payments networks, Bill Me Later accounts
and Zong during the period, excluding PayPal's payment gateway business.
(8) Represents the retail value of all sales transactions, inclusive of freight charges and net of allowance for returns and discounts, which flow
through the GSI ecommerce services platform during the period, whether we record the full amount of such transaction as a product sale or
a percentage of such transaction as a service fee. Includes data for GSI since June 17, 2011, the date the acquisition of GSI was completed.
Accordingly, the percent change in GSI's metrics between 2011 and 2012 is not meaningful.