Charter 2012 Annual Report Download - page 4

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This
is
an
exciting
time
at
Charter,
with
signif-
icant
change
and
an
opportunity
for
faster
growth.
When
I
joined
the
company
last
year,
I
saw
that
we
had
a
number
of
strengths:
an
upgraded
and
bidirectional
cable
network;
an
attractive
market
footprint;
and
many
talented
employees
committed
to
serving
our
customers
and
growing
our
business.
These
strengths
give
us
the
opportunity
to
create
shareholder
value
by
increasing
our
market
penetration,
by
add-
ing
new
customers
and
by
deepening
our
relationships
with
existing
customers.
In
2012,
we
made
fundamental
changes
to
our
strategy
and
accelerated
plans
to
achieve
customer
growth.
The
first
and
most
visible
change
was
developing
new
pricing
and
packag-
ing
across
all
of
our
products,
simplifying
the
message
and
increasing
value
to
our
customers.
Doing
so
has
helped
us
better
position
our
products
and
focus
our
selling
efforts.
As
a
cornerstone
of
that
new
offer,
we
made
dramatic
improvements
to
our
video
product,
increasing
the
number
of
HD
channels
we
offer
to
more
than
100
and
actively
marketing
digital
products.
Our
goal
is
for
Charter
to
be
an
all-digital
provider
by
the
end
of
2014.
Exiting
the
analog
television
business
allows
us
to
do
two
important
things:
put
our
best
product
in
front
of
more
customers,
and
reclaim
valuable
bandwidth
to
continue
to
expand
our
video
and
broadband
offerings.
Our
new
pricing
and
packaging
also
made
Charter’s
digital
phone
service
even
more
attractive,
enabling
us
to
now
offer
what
we
believe
is
the
most
competitive
triple
play
package—video,
Internet
and
phone—available
in
our
markets.
DEAR SHAREHOLDERS,
Thomas
M.
Rutledge,
President
and
Chief
Executive
Officer
2012
Annual
Report
2
Delivering More…
REVENUE
(IN
MILLIONS)
201220112010
$7, 5 04
$7, 2 24
$7,03 4
Pro
forma
for
certain
acquisitions
and
divestitures
as
if
they
occurred
on
January
1,
2010.