McDonalds 2009 Annual Report Download - page 6

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4 McDonald’s Corporation Annual Report 2009
Dear Fellow Shareholders:
Your Board of Directors is
pleased to report that McDonald’s
Corporation continued to perform
well in , despite a difficult
economic environment around
the world.
In a year when sales in the Informal Eating Out segment
declined, McDonald’s continued to execute our Plan to Win …
and sales increased.
We believe that McDonald’s performance under these circumstances
is due in large part to the commitment and experience of your senior
management team, led by Jim Skinner, Vice Chairman and CEO.
Jim is a strong leader and a tireless advocate for McDonald’s
customers and for our shareholders.
McDonald’s is well positioned to elevate our industry leadership.
Management’s ongoing focus on enhancing long-term profitable
growth, giving constant attention to talent management and
leadership development, and continuing to provide relevant offerings
and support balanced lifestyles all contribute to the Company’s
continued success. And while we cannot control outside economic
conditions, we can—and do—control how we manage our future
and achieve our goals.
Your Board of Directors is mindful of our obligation to serve as
representatives for you, our shareholders. We pay special attention
to our responsibility to keep your interests in mind as we review the
Company’s performance and plans. We believe McDonald’s continues
to operate under a clear strategic business vision for the decade
ahead, and that our people work diligently and enthusiastically
executing our plans.
Finally, the Board is also responsible for promoting strong corporate
governance principles and effective management oversight.
Our team of directors, who bring a range of independent and
experienced voices to our deliberations, is diligent in executing
these responsibilities. And as always, we remain united in our
commitment to deliver shareholder value.
We are honored to serve you, and believe that McDonald’s best
days lie ahead.
Very truly yours,
Andy McKenna
Chairman
Andy McKenna
Chairman