Nike 2014 Annual Report Download - page 23

PART II
Consolidated Operating Results
Revenues
(Dollars in millions) Fiscal 2014 Fiscal 2013(1) % Change
% Change
Excluding
Currency
Changes(2) Fiscal 2012(1) % Change
% Change
Excluding
Currency
Changes(2)
NIKE, Inc. Revenues:
NIKE Brand Revenues by:
Footwear $ 16,208 $ 14,635 11% 12% $ 13,513 8% 11%
Apparel 8,109 7,491 8% 10% 6,958 8% 10%
Equipment 1,670 1,640 2% 4% 1,429 15% 17%
Global Brand Divisions(3) 125 115 9% 6% 111 4% 7%
Total NIKE Brand Revenues 26,112 23,881 9% 11% 22,011 8% 11%
Converse 1,684 1,449 16% 15% 1,324 9% 10%
Corporate(4) 3 (17) — — (4) — —
TOTAL NIKE, INC. REVENUES $ 27,799 $ 25,313 10% 11% $ 23,331 8% 11%
Supplemental NIKE Brand Revenues
Details:
NIKE Brand Revenues by:
Sales to Wholesale Customers $ 20,683 $ 19,401 7% 8% $ 18,335 6% 8%
Sales Direct to Consumer 5,304 4,365 22% 22% 3,565 22% 24%
Global Brand Divisions(3) 125 115 9% 6% 111 4% 7%
TOTAL NIKE BRAND REVENUES $ 26,112 $ 23,881 9% 11% $ 22,011 8% 11%
NIKE Brand Revenues on a Wholesale
Equivalent Basis:(5)
Sales to Wholesale Customers $ 20,683 $ 19,401 7% 8% $ 18,335 6% 8%
Sales from our Wholesale Operations to Direct to
Consumer Operations 3,107 2,499 24% 25% 2,027 23% 25%
TOTAL NIKE BRAND WHOLESALE
EQUIVALENT REVENUES $ 23,790 $ 21,900 9% 10% $ 20,362 8% 10%
NIKE Brand Wholesale Equivalent
Revenues by:(5)
Men’s $ 14,001 $ 13,073 7% 9% $ 12,269 7% 9%
Women’s 4,971 4,494 11% 12% 4,221 6% 9%
Young Athletes’ 3,737 3,251 15% 16% 3,004 8% 11%
Others(6) 1,081 1,082 0% 1% 868 25% 27%
TOTAL NIKE BRAND WHOLESALE
EQUIVALENT REVENUES $ 23,790 $ 21,900 9% 10% $ 20,362 8% 10%
NIKE Brand Wholesale Equivalent
Revenues by:(5)
Running $ 4,623 $ 4,274 8% 10% $ 3,694 16% 18%
Basketball 3,119 2,629 19% 19% 2,169 21% 22%
Football (Soccer) 2,270 1,930 18% 21% 1,862 4% 9%
Men’s Training 2,479 2,391 4% 5% 2,072 15% 17%
Women’s Training 1,149 1,067 8% 10% 1,011 6% 8%
Action Sports 738 683 8% 9% 664 3% 5%
Sportswear 5,877 5,569 6% 7% 5,764 -3% -1%
Golf 789 792 0% 1% 726 9% 10%
Others(7) 2,746 2,565 7% 8% 2,400 7% 9%
TOTAL NIKE BRAND WHOLESALE
EQUIVALENT REVENUES $ 23,790 $ 21,900 9% 10% $ 20,362 8% 10%
(1) Certain prior year amounts have been reclassified to conform to fiscal 2014 presentation. These changes had no impact on previously reported results of operations or shareholders’
equity.
(2) Results have been restated using actual exchange rates in use during the comparative period to enhance the visibility of the underlying business trends by excluding the impact of
translation arising from foreign currency exchange rate fluctuations.
(3) Global Brand Divisions revenues primarily represent NIKE Brand licensing businesses that are not part of a geographic operating segment.
(4) Corporate revenues primarily consist of foreign currency revenue-related hedge gains and losses generated by entities within the NIKE Brand geographic operating segments and
Converse through our centrally managed foreign exchange risk management program.
(5) References to NIKE Brand wholesale equivalent revenues are intended to provide context as to the total size of our NIKE Brand market footprint if we had no Direct to Consumer
operations. NIKE Brand wholesale equivalent revenues consist of (1) sales to external wholesale customers, and (2) internal sales from our wholesale operations to our Direct to Consumer
operations which are charged at prices that are comparable to prices charged to external wholesale customers.
(6) Others include all unisex products, equipment, and other products not allocated to Men’s, Women’s, and Young Athletes’, as well as certain adjustments that are not allocated to products
designated by gender or age.
(7) Others include all other categories and certain adjustments that are not allocated at the category level.
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