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32 The Procter & Gamble Company Management’s Discussion and Analysis
GBU Reportable Segment
% of
Net Sales*
% of Net
Earnings* Key Products Billion Dollar Brands
BEAUTY Beauty 23% 22% Cosmetics, Deodorants, Hair Care, Personal
Cleansing, Prestige Fragrances, Skin Care
Head & Shoulders, Olay,
Pantene, Wella
Grooming 9% 13% Blades and Razors, Electric Hair Removal
Devices, Face and Shave Products, Home
Appliances
Braun, Fusion, Gillette,
Mach3
HEALTH AND WELL-BEING Health Care17% 21% Feminine Care, Oral Care, Personal Health
Care, Pharmaceuticals
Actonel, Always, Crest,
Oral-B
Snacks and Pet Care4% 2% Pet Food, SnacksIams, Pringles
HOUSEHOLD CARE Fabric Care and
Home Care
29% 26% Air Care, Batteries, Dish Care, Fabric Care,
Surface Care
Ariel, Dawn, Downy,
Duracell, Gain, Tide
Baby Care and
Family Care
18% 16% Baby Wipes, Bath Tissue, Diapers, Facial
Tissue, Paper Towels
Bounty, Charmin,
Pampers
* Percent of net sales and net earnings from continuing operations for the year ended June 30, 2009 (excluding results held in Corporate).
Beauty
Beauty: We are a global market leader in the beauty category. Most
of the beauty markets in which we compete are highly fragmented
with a large number of global and local competitors. We are the
global market leader in hair care with over 20% of the global market
share. In skin care, our primary brand is Olay, which is the top facial
skin care retail brand in the world. We are also one of the global
market leaders in prestige fragrances, primarily behind the Gucci,
Hugo Boss and Dolce & Gabbana fragrance brands.
Grooming: This segment consists of blades and razors, face and
shave preparation products (such as shaving cream), electric hair
removal devices and small household appliances. We hold leadership
market share in the manual blades and razors market on a global
basis and in almost all of the geographies in which we compete. Our
global manual blades and razors market share is approximately 70%,
primarily behind the Gillette franchise including Mach3, Fusion and
Venus. Our electric hair removal devices and small home appliances
are sold under the Braun brand in a number of markets around the
world, where we compete against both global and regional competitors.
Our primary focus in this area is electric hair removal devices, such as
electric razors and epilators, where we hold approximately 30% and
50% of the male and female markets, respectively.
Health and Well-Being
Health Care: We compete in oral care, feminine care, pharmaceuticals
and personal health. In oral care, there are several global competitors
in the market, and we have the number two market share position
with approximately 20% of the global market. We are the global
market leader in the feminine care category with over 35% of the
global market share. We have approximately 40% of the global
bisphosphonates market for the treatment of osteoporosis under the
Actonel pharmaceuticals brand. In personal health, we are the market
leader in nonprescription heartburn medications and in respiratory
treatments with Prilosec OTC and Vicks, respectively.
Snacks and Pet Care: In snacks, we compete against both global and
local competitors and have a global market share of approximately 10%
in the potato chips market behind our Pringles brand. In pet care, we
compete in several markets around the globe in the premium pet care
segment, with the Iams and Eukanuba brands. The vast majority of our
pet care business is in North America, where we have approximately
a 10% share of the market.
Household Care
Fabric Care and Home Care: This segment is comprised of a variety
of fabric care products, including laundry cleaning products and fabric
conditioners; home care products, including dishwashing liquids
and detergents, surface cleaners and air fresheners; and batteries.
In fabric care, we generally have the number one or number two share
position in the markets in which we compete and are the global
market leader, with over 30% of the global market share. Our global
home care market share is over 15% across the categories in which
we compete. In batteries, we compete primarily behind the Duracell
brand and have over 25% of the global general purpose battery
market share.
Baby Care and Family Care: In baby care, we compete primarily in
diapers, training pants and baby wipes, with approximately 35% of
the global market share. We are the number one or number two baby
care competitor in most of the key markets in which we compete,
primarily behind Pampers, the Company’s largest brand, with annual
net sales of approximately $8billion. Our family care business is
predominantly a North American business comprised primarily of the
Bounty paper towel and Charmin toilet tissue brands, with U.S. market
shares of over 45% and 25%, respectively.