Proctor and Gamble 2010 Annual Report Download - page 24

Download and view the complete annual report

Please find page 24 of the 2010 Proctor and Gamble annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 82

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82

Continually Improving
the Shaving Experience
with Gillette
Even with the great gains Gillette has made
in shaving technology over the past century,
most men still experience some discomfort
during and after shaving, especially when the
blades tug and pull on facial hairs.
In June 2010 we introduced the Gillette
Fusion ProGlide shaving system and Gillette
Fusion ProSeries skin care—innovations that
combine Gillette’s 100-year shaving heritage
and P&G’s deep understanding of skin.
The Fusion ProGlide shaving system features
a series of seven innovations, including thinner,
finer-edged blades; a new blade stabilizer;
and a “snowplow” comfort guard, which
channels away excess shave prep to help
maintain optimal blade contact for a close,
comfortable shave. The Fusion ProSeries
skin care line features the first mass market
men’s thermal facial scrub, as well as a sensitive
skin face wash and cooling lotion to deliver
comfort throughout the shaving process. By
expanding the shaving regimen horizontally
into adjacent categories, we’re providing
cutting-edge performance and comfort before,
during and after a man’s shave.
Fusion ProGlide and ProSeries skin care products
will expand to more than 40 new countries over
the next two years, providing more and more
consumers with the best shave a man can get.
22 The Procter & Gamble Company