Proctor and Gamble 2015 Annual Report Download - page 7

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every P&G person. We have linked individual performance to each person’s
contribution to Operating TSR at every level of the Company. The intent is for
P&G people to be engaged in serving consumers and shoppers, driving product
innovation and productivity, sourcing and distributing brands and products,
and executing programs to win with consumers and shareowners
—
many of
whom are P&G employees.
Strong Leadership
On November , David Taylor will become P&G’s next CEO. David is an accomplished
leader with  years of proven results in many of P&G’s businesses and functions
in multiple markets around the world. His breadth of experience and track record
of success are strong. He is hands-on, with deep knowledge of consumers and
categories. He is focused and strategic, with strong operational leadership to take
action and execute with excellence. David has played a central role in working
with P&G leadership, the Board and me on developing the strategies and business
portfolio to win with consumers and deliver balanced growth and value creation.
As CEO, David will focus on leading P&G’s transformation with excellence.
As Executive Chairman, I look forward to supporting David, the leadership team
and you. I will continue to chair the Board of Directors and provide advice and
counsel to David and P&G leadership on Company and business unit strategies,
portfolio choices and organization decisions.
A Better P&G
We are transforming into a better P&G. The foundation is based on P&G’s
Purpose, Values and Principles. The consumer is at the center of everything we do.
We will win consistently with about  leading brands organized into  businesses
in industry-based sectors. We will go to market in six regions through about
 country clusters. We will create value through consumer-preferred brands and
products that win at the zero, first and second moments of truth. We will play
P&G’s game to our core strengths
—
positioned to grow again through the power
of P&G brands, products and people. It won’t all happen immediately, and some
quarters will be better than others
—
but the choices we’ve made matter. The new
P&G will grow sales, profit and cash more consistently and more sustainably to
create value more reliably for P&G shareowners.
A.G. LAFLEY
Chairman of the Board, President and Chief Executive Officer
Head & Shoulders, our largest shampoo
brand and the #1 shampoo brand globally,†
has grown organic sales for the past 20 years.
This year we launched the Instant Relief
Collection in the U.S., designed to provide
cooling scalp relief with the first wash.
†P&G calculation based on Nielsen sales information.
The NyQuil SEVERE and DayQuil SEVERE
launch was the largest in the Cold & Flu
category in North America since 2012,
delivering maximum-strength symptom-
fighting ingredients to consumers. SEVERE
gained trial in 8.5+ million households and
grew total DayQuil and NyQuil sales.
The Procter & Gamble Company 5