Proctor and Gamble 2015 Annual Report Download - page 9

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P&G is focusing on  product categories with about  brands.
These  categories have been growing faster, and their operating
margins are higher than those of the total Company. P&G is the
leader in seven of these categories and is #2 in the remaining three,
with significant growth potential in all of them. They play to P&G’s
core strengths: consumer understanding, innovation, productivity,
branding, go-to-market execution and leveraging Company scale
and scope.
We are well positioned to build consumer trial and create
value in these categories, and drive category market growth,
which creates value for our retail customers and suppliers.
Across the 10 categories, P&G has 21 brands with annual
sales of $1 billion to about $10 billion, and 11 brands with sales
of $500million to $1 billion
—
many of those with billion-
dollar potential.
†
Results for all sectors exclude net sales in Corporate. Results for the Beauty sector include sales for several Beauty categories P&G plans to exit,
as the Company announced on July 9, 2015.
$18.1 billion
NET SALES†
$15.2 billion
NET SALES†
BEAUTY
HAIR CARE
Subcategories: Hair Care
SKIN AND PERSONAL CARE
Subcategories: Antiperspirant and
Deodorant, Personal Cleansing,
Skin Care
HEALTH AND GROOMING
ORAL CARE
Subcategories: Toothbrush,
Toothpaste, Other Oral Care
PERSONAL HEALTH CARE
Subcategories: Gastrointestinal,
Rapid Diagnostics, Respiratory,
Vitamins/Minerals/Supplements,
Other Personal Health Care
SHAVE CARE
Subcategories: Electronic Hair
Removal, Female Blades & Razors,
Male Blades & Razors, Pre- and Post-
Shave Products, Other Shave Care
The Procter & Gamble Company 7