Safeway 2000 Annual Report Download - page 11

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9
INCREASING SALES Driving top-line growth is an ongoing
priority at Safeway. We have led our sector in same-store sales growth for six
of the last eight years, increasing annual sales in continuing stores at almost
twice the average rate of the nearest competitor. To sustain our growth,
we continue to focus on sales-building strategies designed to attract new
customers and increase purchases by current shoppers. With the Genuardi’s
acquisition, our fifth in the last four years, we have added approximately
$1 billion in annual sales and extended our geographic reach into Pennsylvania,
Delaware and New Jersey.
2000
HIGHLIGHTS
With 1,160 in-store
pharmacies at year-end
2000, we were the eighth
largest drug retailer in
North America.
We introduced 170 new
items to our Safeway
SELECT line of premium
quality products, bringing
the total count to 1,123
items.
We added fuel stations
to a number of our stores
in 2000 and plan to add
more in 2001.
Almost 85% of our
stores were located in
areas with above-average
population growth.
ANNUAL
SAME-STORE
SALES GROWTH
■ Comparable-Store Sales Growth
■ Identical-Store Sales Growth
96 97 98 99 00*
5.8%
2.3%
4.1%
2.2%
2.8%
–2%
–4%
–6%
Our sales gains in
continuing stores have been
among the best in
the supermarket industry.
* 2000 same-store sales growth was
reduced by an estimated 50 basis
points because of the northern
California distribution center strike.