Safeway 2000 Annual Report Download - page 7

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Please find page 7 of the 2000 Safeway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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5
DURING THE PAST 75 YEARS, ANNUAL SALES AT SAFEWAY HAVE
INCREASED MORE THAN A THOUSANDFOLD FROM A $30 MILLION BASE
IN 1926. WE HAVE ACHIEVED THIS GROWTH BY STRIVING TO SATISFY
SHOPPERS BETTER THAN OUR COMPETITORS. CONSUMERS TODAY
LEAD BUSY, DEMANDING LIVES. TO RESPOND TO THEIR CHANGING
NEEDS MORE EFFECTIVELY, WE ARE USING TECHNOLOGY TO IMPROVE
THEIR SHOPPING EXPERIENCE. WE ARE ALSO DELIVERING EXCEPTIONAL
VALUE BY OFFERING TIME-PRESSED SHOPPERS SUPERIOR QUALITY,
SELECTION AND SERVICE AT COMPETITIVE PRICES — ALL IN
CONVENIENT, ATTRACTIVE FACILITIES. AT SAFEWAY THE CUSTOMER
ALWAYS HAS BEEN, AND ALWAYS WILL BE, THE CENTRAL FOCUS OF
EVERYTHING WE DO. THIS FOCUS, WHICH HELPED SHAPE OUR PAST,
CONTINUES TO BE A GUIDING FORCE BEHIND OUR CURRENT SUCCESS
AND PROMISING FUTURE.
GROWTH THROUGH LEADERSHIP