Safeway 2000 Annual Report Download - page 14

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12
Growth Through Leadership: Tomorrow
EXTENDING THE ENTERPRISE
Taking an unconventional look at our business, we see interesting possibili-
ties for leveraging our asset base to generate additional revenue and profit
streams not factored into our growth assumptions. Some of these potential
new business opportunities could stem from non-traditional uses of intangi-
ble assets such as our customer reach, our network and our purchasing and
manufacturing scale.
OUR CUSTOMER REACH We serve some 25 million households and com-
plete more than 100 million transactions each month. With the emerging
technologies we are now pursuing, advertisers could deliver high-impact
messages through our stores, reaching an equivalent audience at a fraction
of the cost of conventional media.
HOUSEHOLDS
TRANSACTIONS
A MONTH
25M
100M