Target 2007 Annual Report Download - page 12

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10
uniquely:
Uniquely Relevant
In this increasingly competitive retail landscape, we strive to remain
relevant to our guests by surprising and delighting them with
a constant flow of affordable new merchandise, an evolving
store design that meets their changing shopping needs, and a
convenient array of products and services that includes food,
pharmacy and Starbucks.
Throughout our stores, guests continue to discover a wide
assortment of signature national brands, unique owned brands
and new design partnerships that are unmistakably Target and
make great design more accessible:
• Our 2007 limited-time-only GO International designers included
Proenza Schouler, Patrick Robinson, Libertine, Alice Temperley
and Erin Fetherston. In accessories, we introduced exclusive
assortments by Devi Kroell, Dominique Cohen and Holly Dunlap.
• Further raising the bar on great fashion at an exceptional price,
we formed an innovative, exclusive partnership with Converse.
Converse One Star is aimed at the 25–35-year-old guest who
has great personal style and wants an authentic brand. The line
includes clothing and shoes for men and women, and shoes
for kids.
• In home, we offer guests decorating and entertaining solutions
that match their styles and budgets. We offer great basics as
well as the right balance of quality, trend-right products through
partnerships with designers like Thomas O’Brien, Victoria Hagan
and DwellStudio for Target. Our signature brands like Fieldcrest
offer high quality at exceptional values.
• In early 2008, we launched mix-and-match patio furniture in
Garden Place. With a wide selection of coordinating chairs, tables,
umbrellas and accessories, this innovative concept allows our
guests to build personalized patio collections that satisfy individual
lifestyle needs at the right price.
• In electronics in 2008, we will continue to expand our assortment
of digital TVs and accessories, offering more features, sizes and
price points. And as social gaming continues to grow in popularity,
we’ll make sure we have the latest in interactive gaming selections
that fit our guests’ needs.
Whether in home, apparel, accessories or electronics, we continue
to delight our guests with offerings they will only find at Target.