Target 2007 Annual Report Download - page 14

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In the same way that our guests see Target as
a destination for great, affordable design, we see
an opportunity to position Target as the place to
choose healthy solutions for the entire family.
• Guests can simplify their in-store shopping experience by using
the “Find It at a Target Store” function, which provides item
availability at nearby Target stores.
• Our Target Baby and Club Wedd gift registries remain among
the most popular in the country. Registries can be created and
updated at any time at Target.com, where guests can also find
special items like planning guides and personalized stationery.
• TargetLists, a unique gift and shopping list service, helps guests
create, organize and share gift lists for any special occasion,
and the Gift Finder offers a variety of gift suggestions and prices.
• Target pharmacy guests can manage prescription medications
online for their family — transferring and refilling prescriptions,
locating the nearest Target pharmacy or learning about products
and services to improve their health.
We’re continually looking for fresh ways to make our brand relevant,
fun and iconic, whether online, in stores or in the center of pop culture:
• During Paris Fashion Week, we introduced GO International
design duo Proenza Schouler at one of the most influential and
exclusive fashion boutiques in Europe.
• Without models or a runway, Target pulled off a first-of-its-kind,
two-day holographic Model-less Fashion Show in New York’s
Grand Central Terminal. The event featured men’s, women’s
and maternity collections from designers such as Keanan Duffty,
Erin Fetherston, Liz Lange and Mossimo Giannulli, and handbags
and shoes from limited-time-only accessories designers
Dominique Cohen and Holly Dunlap.
In 2007, we took our commitment to innovation one step further
by offering a GiftCard made of PHA, a 100 percent biodegradable
and compostable material.
As our pipeline of new, bold, surprising ideas continues to
flourish, we will continue to strive for the right balance of innovative
and affordable design and astonishing everyday values.
Uniquely Consistent
In addition to offering affordable design and top-quality products,
the integrity of our brand also relies on our store experience. To
ensure the Target shopping experience is exciting and enjoyable
for our guests on each visit, we work diligently to differentiate
ourselves through a Fast, Fun and Friendly team, reliable in-stocks,
exceptional service and clean, convenient, easy-to-shop stores.
Our ability to deliver an outstanding shopping experience begins
with enthusiastic team members. We offer opportunities for
continuous growth and development, and equip teams with tools
and technology that keep our sales floor well stocked and help
guests find the items they want. We’re also passionate about
delivering superior service by asking our guests, “Can I help you
find something?” and providing a fast checkout experience. Beyond
guest service, we create an inviting shopping environment that
features bright lighting, innovative signing and spacious aisles
inside an aesthetically pleasing exterior design that complements
the local architecture.
We’ve told our guests to expect more from Target, and they do
— on every visit, and in every store. That’s why every element of
the Target shopping experience is designed to satisfy our guests,
deliver on our Expect More. Pay Less. brand promise and reinforce
our unique competitive advantage.
Uniquely Disciplined
Our strategic approach to growth focuses on delivering stores with
the greatest long-term value for the company, while also pursuing
one-of-a-kind opportunities that are essential to extending our
brand presence. By being more selective about the sites we acquire,
Target is not just growing—we are growing smarter.
In 2007, we opened 70 net new general merchandise stores and
33 new SuperTarget locations, bringing the total number of stores
at year end to 1,591. Going forward, we plan to continue to invest
strategically in locations that increase our presence and drive
profitable market share growth.
As we acquire new real estate, our vision will continue to focus
on how to best reach our guests and support our bottom line. With
our flexible approach to design, we enable our stores to fit into the
current surroundings of the community. This flexibility allows us to
pursue an increasing number of sites located in dense urban
markets. Our ongoing refinements to our store prototype grant us
even greater flexibility to meet the needs of our diverse communities.
Given the continued potential for domestic growth, we are not
currently pursuing opportunities for international expansion. We
remain focused on executing our U.S. strategy and are excited to
enter two new markets—Alaska, where two stores are expected
to open in October 2008, and Hawaii, where two stores are planned
to open in March 2009.