Windstream 2014 Annual Report Download - page 84
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8
Our network service areas as of December 31, 2014 are detailed in the map below:
COMPETITION
We experience intense competition in both our business and consumer markets as described below. For additional information,
see “Regulation” in Item 1, “Business” and Item 1A, “Risk Factors”.
Business
The market for business customers is highly competitive. During 2014, business customer locations decreased by approximately
30,000 or 5.0 percent. Our growth in enterprise customer locations is outpaced by losses in small business customer locations,
typically due to competition from cable companies. However, our enterprise locations are driving growth in revenue through
purchases of integrated voice and data services, hosted solutions and managed services, and advanced data services such as multi-
site networking. We are uniquely positioned to gain share within the mid-size enterprise segment, which includes customers
spending between $5,000 and $100,000 per month based upon our ability to leverage our national network to provide complex,
customized solutions with personalized service. Our small business customers are driving growth in revenues by purchasing value-
added services such as data backup, hosting services, and tech support.
Our primary competitors are other communications providers and cable television companies. In substantially all of our business
markets, we face competition from other communications carriers. They offer similar services, from traditional voice to advanced
data and technology services using similar facilities and technologies as we do, and compete directly with us for customers of all
sizes.
Cable television companies compete with us primarily for small or single-location businesses. Cable companies have deployed
technology to offer Internet services to their customers and offer competing voice and data services over the Internet connection.
In addition, their networks are capable of supporting wireless backhaul services.
To compete effectively in our business markets, we are investing in our network and service offerings to offer the most
technologically advanced solutions available. We rely on scalable, customizable solutions and a suite of services that allows us to
meet all of our business customers’ communications needs.