American Express 2013 Annual Report Download - page 111

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AMERICAN EXPRESS COMPANY
COMPARISON OF FIVE-YEAR TOTAL RETURN TO SHAREHOLDERS
$0
2008 2009 2010 2011 2012 2013
Cumulative Value of $100 Invested on December 31, 2008
$100
$200
$300
$400
$50
$150
$250
$350
$550
$500
$450
AXP
S&P 500 Index
S&P Financial Index
Year-end Data* 2008 2009 2010 2011 2012 2013
American Express $ 100.00 $ 226.07 $ 243.78 $ 272.12 $ 336.26 $ 537.49
S&P 500 Index $ 100.00 $ 126.45 $ 133.75 $ 148.55 $ 172.29 $ 228.04
S&P Financial Index $ 100.00 $ 117.15 $ 131.47 $ 109.04 $ 140.36 $ 190.29
This chart compares the cumulative total shareholder return on our common shares with the total return on the S&P 500 Index and the S&P
Financial Index for the last five years. It shows the growth of a $100 investment on December 31, 2008, including the reinvestment of all dividends.
* Source: Bloomberg (returns compounded monthly)
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