American Express 2013 Annual Report Download - page 4

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Character has a lot to do with success or
failure in business. And character had a big
hand in our company’s accomplishments
in 2013. The service ethic that anchors our
culture, the desire to reinvent, and the ability
to achieve in challenging conditions—all of
these qualities were on display this past year.
During 2013, we produced record earnings in a slow-growth economy.
While delivering short-term results, we also invested heavily in
opportunities to expand our core businesses and open new avenues
for growth in the future. We also returned a substantial portion of our
profits to shareholders through a dividend increase and share buy-
backs, taking advantage of our strong capital position.
Meanwhile, we continued the work of transforming our company.
Positive change is coming from many directions. We are developing
new ways to serve our customers in the digital economy. We are driving
commerce by using our closed-loop network and data analytics to
create value for buyers and sellers. And we are making American
Express a more welcoming and inclusive brand by reaching out to new
types of customers.
TO OUR SHAREHOLDERS:
AMERICAN EXPRESS COMPANY
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