Apple 2007 Annual Report Download - page 45

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Net Sales
Fiscal years 2007 and 2005 spanned 52 weeks while fiscal year 2006 spanned 53 weeks. This additional week is added to the first fiscal quarter
approximately every six years to realign fiscal quarters with calendar quarters.
Net sales and Mac unit sales by operating segment and net sales and unit sales by product follow (net sales in millions and unit sales in
thousands):
Notes:
(a)
September 29,
2007
Change
September 30,
2006
Change
September 24,
2005
Net Sales by Operating Segment (a):
Americas net sales
$
11,596
23
%
$
9,415
41
%
$
6,658
Europe net sales
5,460
33
%
4,096
33
%
3,073
Japan net sales
1,082
(11
)%
1,211
31
%
924
Retail net sales
4,115
27
%
3,246
42
%
2,278
Other Segments net sales (b)
1,753
30
%
1,347
35
%
998
Total net sales
$
24,006
24
%
$
19,315
39
%
$
13,931
Unit Sales by Operating Segment:
Americas Mac unit sales
3,019
24
%
2,432
11
%
2,184
Europe Mac unit sales
1,816
35
%
1,346
18
%
1,138
Japan Mac unit sales
302
(1
)%
304
(3
)%
313
Retail Mac unit sales
1,386
56
%
886
45
%
609
Other Segments Mac unit sales (b)
528
58
%
335
16
%
290
Total Mac unit sales
7,051
33
%
5,303
17
%
4,534
Net Sales by Product:
Desktops (c)
$
4,020
21
%
$
3,319
(3
)%
$
3,436
Portables (d)
6,294
55
%
4,056
43
%
2,839
Total Mac net sales
10,314
40
%
7,375
18
%
6,275
iPod
8,305
8
%
7,676
69
%
4,540
Other music related products and services (e)
2,496
32
%
1,885
110
%
899
iPhone and related products and services (f)
123
NM
—
NM
—
Peripherals and other hardware (g)
1,260
15
%
1,100
(2
)%
1,126
Software, service, and other sales (h)
1,508
18
%
1,279
17
%
1,091
Total net sales
$
24,006
24
%
$
19,315
39
%
$
13,931
Unit Sales by Product:
Desktops (c)
2,714
12
%
2,434
(3
)%
2,520
Portables (d)
4,337
51
%
2,869
42
%
2,014
Total Mac unit sales
7,051
33
%
5,303
17
%
4,534
Net sales per Mac unit sold (i)
$
1,463
5
%
$
1,391
1
%
$
1,384
iPod unit sales
51,630
31
%
39,409
75
%
22,497
Net sales per iPod unit sold (j)
$
161
(17
)%
$
195
(3
)%
$
202
iPhone unit sales
1,389
NM
—
NM
—
During 2007, the Company revised the way it measures the Retail Segment's operating results to a manner that is generally consistent with the Company's other operating segments.
Prior period results have been reclassified to reflect this change to the Retail Segment's operating results along with the corresponding offsets to the other operating segments. Further
information regarding the Company's operating segments may be found in Notes to Consolidated Financial Statements at Note 9, "Segment Information and Geographic Data."
(b)
Other Segments include Asia Pacific and FileMaker.
(c)
Includes iMac, eMac, Mac mini, Mac Pro, Power Mac, and Xserve product lines.
(d)
Includes MacBook, iBook, MacBook Pro, and PowerBook product lines.
(e)
Consists of iTunes Store sales, iPod services, and Apple-branded and third-party iPod accessories.