Electronic Arts 2000 Annual Report Download - page 12

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EA.COM
10
EA.COM
DEFINING ONLINE ENTERTAINMENT
One of our key long-term growth opportunities is EA.com. Announced in November 1999,
EA.com will be the online entertainment destination that will revolutionize the interactive enter-
tainment industry by bringing new consumers to the EA fold and new gaming experiences to
millions of consumers. EA.com will offer a diverse array of interactive entertainment online that
suits almost every taste, from those customers seeking simple, easy-to-play card games, to
those wanting skill-oriented sports and adventure experiences, to those that revel in deeply
immersive, persistent-world fantasies.