Electronic Arts 2000 Annual Report Download - page 8

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While success of the new console is a key driver of future
growth, the installed base of the earlier PlayStation console
will continue to play a vital role. PlayStation represented 41
percent of net revenues in fiscal year 2000—continuing to
develop key franchises for the best-selling platform of all
time will serve EA well. EA will release approximately 20 titles
in fiscal year 2001 for the original PlayStation console. With its
installed user base of 73 million units worldwide, and current
$99 retail price, the PlayStation market will not disappear
immediately. EA is committed to servicing this vital group of
consumers throughout the console transition.
In addition, the strength of EA’s Studio is a distinct advan-
tage in the development of our online site, EA.com. We are
re-engineering some of our most popular franchises to build
EA STUDIOS
06
a strong online offering of accessible games for all levels of
consumers. The Studio is developing original fiction specifi-
cally designed for online play.
Ultima™Online
has proven that
our Studios can create compelling, immersive online experi-
ences for users. Now we are creating other products, which
we believe will be equally compelling and immersive, but
which we also believe will be poised for mass-market success.
EA has created a Studio that is renowned worldwide. The
depth of that creative team has made us the world’s leading
interactive entertainment provider. Moreover, the depth of
that creative team positions us to succeed in our goals of
leadership on the PlayStation 2 console, on the PC platform
and in the emerging online space.