Electronic Arts 2000 Annual Report Download - page 6

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EA STUDIOS
04
It is a very exciting time to be working in Electronic Arts’ Studios. The introduction of the next
generation of video game consoles has revolutionized the art of interactive story telling and
challenged the imagination of every artist, writer, engineer, designer and producer in our
company. Our goal is to create software that adds a brand new dimension to gaming—faces
that convey real emotion, sports characters that match the personalities of their superstar
counterparts and a fluidity of motion that brings cinema-quality action to interactive entertain-
ment. The next generation of games created by EA will be so realistic that, at a glance, they
could be mistaken for a telecast of the events they represent.
EA STUDIOS
CONTENT FOR THE INTERACTIVE REVOLUTION