HSBC 2010 Annual Report Download - page 299

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Overview Operating & Financial Review Governance Financial Statements Shareholder Information
to assess performance. HSBC’s chief operating decision-maker is the Group Management Board which operates as a
general management committee under the direct authority of the Board.
Geographical information is classified by the location of the principal operations of the subsidiary or, for The
Hongkong and Shanghai Banking Corporation, HSBC Bank, HSBC Bank Middle East and HSBC Bank USA, by the
location of the branch responsible for reporting the results or advancing the funds.
Information provided to HSBC’s chief operating decision-maker to make decisions about allocating resources to, and
assessing the performance of, operating segments is measured in accordance with IFRSs. The financial information
shown below includes the effects of intra-HSBC transactions between operating segments which are conducted on an
arm’s length basis and eliminated in a separate column. Shared costs are included in operating segments on the basis
of the actual recharges made.
Products and services
HSBC provides a comprehensive range of banking and related financial services to its customers in its six
geographical regions. The products and services offered to customers are organised by customer group and global
business.
• Personal Financial Services offers a broad range of products and services to meet the personal banking,
consumer finance and wealth management needs of individual customers. Personal banking products typically
include current and savings accounts, mortgages and personal loans, credit cards, debit cards, insurance, wealth
management and local and international payment services.
• Commercial Banking product offerings include the provision of financing services, payments and cash
management, international trade finance, treasury and capital markets, commercial cards, insurance, and online
and direct banking offerings.
• Global Banking and Markets provides tailored financial solutions to major government, corporate and
institutional clients and private investors worldwide. The client-focused business lines deliver a full range of
banking capabilities including financing, advisory and transaction services; a markets business that provides
services in credit, rates, foreign exchange, money markets and securities services; global asset management
services and principal investment activities.
• Global Private Banking provides a range of services to meet the banking, investment and wealth advisory needs
of high net worth individuals.
Financial information
In the following segmental analysis, the benefit of shareholders’ funds impacts the analysis only to the extent that
these funds are actually allocated to businesses in the segment by way of intra-HSBC capital and funding structures.