Lowe's 2003 Annual Report Download - page 9

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“It’s the most amazing thing to watch. When customers start describing
their home to you, their eyes come to life. You no longer see a man
or woman looking for a product, you see a person passionate about making
the time they spend at home with family and friends more rewarding.”
TERESA JOHNSON
|
District Manager
Investing in the American dream. The house you can see from the
street is just the beginning of the place our customers call home. Behind the front door
lies a family retreat, a place to entertain friends and a place to teach children to take their
first steps. It is most often a family’s largest single investment and, as a result, home
improvement decisions are far more than an impulse purchase. Because we understand
how much home means to our customers, we are committed to providing what they need
to get it right the first time. From the wide variety of products we offer, to the professional
services that leverage our customers’ time, we want to ensure Lowe’s is the first choice for their home improvement needs.
As Lowe’s continues to expand across the U.S., our stores reflect the markets they serve. From the specialized roofing
requirements of our customers in southwestern ranches, to the space-saving home organization needs of our customers in
metropolitan brownstones, Lowe’s conducts extensive research into the home improvement needs of each market and
continues to work with our customers, vendors and employees to fine-tune our product offering, ensuring that all our
customers find just what they need.
As an increasingly diverse customer base takes part in the American dream of home ownership, Lowe’s has positioned
itself to offer products that allow customers to express their individuality through their homes. From the Jackson & Perkins®
roses that adorn front lawns, to the custom decks that provide a backyard retreat, Lowe’s is pleased to offer over 40,000
products in stock and hundreds of thousands more by special order, allowing our customers’ homes to become a personal
reflection of who they are
—
unique, individual and diverse. And with so many choices across the entire price continuum,
customers can find just the products they need at everyday low prices.
2003 ANNUAL REPORT 07