Nike 2009 Annual Report Download - page 22

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Performance Graph
The following graph demonstrates a five-year comparison of cumulative total returns for NIKE’s Class B
Common Stock, the Standard & Poor’s 500 Stock Index, the Standard & Poor’s Apparel, Accessories & Luxury
Goods Index, and the Dow Jones U.S. Footwear Index. The graph assumes an investment of $100 on May 31,
2004 in each of our Class B Common Stock, and the stocks comprising the Standard & Poor’s 500 Stock Index,
the Standard & Poor’s Apparel, Accessories & Luxury Goods Index, and the Dow Jones U.S. Footwear Index.
Each of the indices assumes that all dividends were reinvested.
COMPARISON OF 5-YEAR CUMULATIVE TOTAL RETURN AMONG NIKE, INC., S&P 500
INDEX, S&P APPAREL, ACCESSORIES & LUXURY GOODS INDEX,
AND THE DOW JONES U.S. FOOTWEAR INDEX
20082007200620052004 2009
DOLLARS
50
100
150
200
250
NIKE INC-B
S&P 500 INDEX - TOTAL RETURNS
DOW JONES U.S. FOOTWEAR INDEX
S&P 500 APPAREL, ACCESSORIES
& LUXURY GOODS
The Dow Jones U.S. Footwear Index consists of NIKE, Deckers Outdoor Corp., Timberland Co., Wolverine
World Wide, Inc., and Crocs, Inc. Because NIKE is part of the Dow Jones U.S. Footwear Index, the price and
returns of NIKE stock have a substantial effect on this index. The Standard & Poor’s Apparel, Accessories &
Luxury Goods Index consists of VF Corp., Coach, Inc., and Polo Ralph Lauren Corporation. The Dow Jones U.S.
Footwear Index and the Standard & Poor’s Apparel, Accessories, and Luxury Goods Index include companies in
two major lines of business in which the Company competes. The indices do not encompass all of the Company’s
competitors, nor all product categories and lines of business in which the Company is engaged.
The stock performance shown on the performance graph above is not necessarily indicative of future
performance. The Company will not make nor endorse any predictions as to future stock performance.
The performance graph above is being furnished solely to accompany this Report pursuant to Item 201(e) of
Regulation S-K, and is not being filed for purposes of Section 18 of the Securities Exchange Act of 1934, as
amended, and is not to be incorporated by reference into any filing of the Company, whether made before or after
the date hereof, regardless of any general incorporation language in such filing.
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