Nike 2015 Annual Report Download - page 23

PART II
Consolidated Operating Results
Revenues
(Dollars in millions) Fiscal 2015 Fiscal 2014(1) % Change
% Change
Excluding
Currency
Changes(2) Fiscal 2013(1) % Change
% Change
Excluding
Currency
Changes(2)
NIKE, Inc. Revenues:
NIKE Brand Revenues by:
Footwear $ 18,318 $ 16,208 13% 17% $ 14,635 11% 12%
Apparel 8,636 8,109 6% 10% 7,491 8% 10%
Equipment 1,632 1,670 -2% 1% 1,640 2% 4%
Global Brand Divisions(3) 115 125 -8% -2% 115 9% 6%
Total NIKE Brand Revenues 28,701 26,112 10% 14% 23,881 9% 11%
Converse 1,982 1,684 18% 21% 1,449 16% 15%
Corporate(4) (82) 3 — — (17) — —
TOTAL NIKE, INC. REVENUES $ 30,601 $ 27,799 10% 14% $ 25,313 10% 11%
Supplemental NIKE Brand Revenues
Details:
NIKE Brand Revenues by:
Sales to Wholesale Customers $ 21,952 $ 20,683 6% 10% $ 19,401 7% 8%
Sales Direct to Consumer 6,634 5,304 25% 29% 4,365 22% 22%
Global Brand Divisions(3) 115 125 -8% -2% 115 9% 6%
TOTAL NIKE BRAND REVENUES $ 28,701 $ 26,112 10% 14% $ 23,881 9% 11%
NIKE Brand Revenues on a Wholesale
Equivalent Basis:(5)
Sales to Wholesale Customers $ 21,952 $ 20,683 6% 10% $ 19,401 7% 8%
Sales from our Wholesale Operations to
Direct to Consumer Operations 3,881 3,107 25% 29% 2,499 24% 25%
TOTAL NIKE BRAND WHOLESALE
EQUIVALENT REVENUES $ 25,833 $ 23,790 9% 13% $ 21,900 9% 10%
NIKE Brand Wholesale Equivalent
Revenues by:(5)
Men’s $ 14,694 $ 14,001 5% 9% $ 13,073 7% 9%
Women’s 5,724 4,971 15% 20% 4,494 11% 12%
Young Athletes’ 4,301 3,737 15% 19% 3,251 15% 16%
Others(6) 1,114 1,081 3% 7% 1,082 0% 1%
TOTAL NIKE BRAND WHOLESALE
EQUIVALENT REVENUES $ 25,833 $ 23,790 9% 13% $ 21,900 9% 10%
NIKE Brand Wholesale Equivalent
Revenues by:(5)
Running $ 4,853 $ 4,623 5% 9% $ 4,274 8% 10%
Basketball 3,715 3,119 19% 21% 2,629 19% 19%
Football (Soccer) 2,246 2,413 -7% -2% 2,043 18% 21%
Men’s Training 2,537 2,483 2% 4% 2,393 4% 5%
Women’s Training 1,279 1,145 12% 16% 1,065 8% 10%
Action Sports 736 738 0% 4% 683 8% 9%
Sportswear 6,596 5,742 15% 20% 5,456 5% 7%
Golf 771 789 -2% 0% 792 0% 1%
Others(7) 3,100 2,738 13% 17% 2,565 7% 8%
TOTAL NIKE BRAND WHOLESALE
EQUIVALENT REVENUES $ 25,833 $ 23,790 9% 13% $ 21,900 9% 10%
(1) Certain prior year amounts have been reclassified to conform to fiscal 2015 presentation. These changes had no impact on previously reported results of operations or shareholders’
equity.
(2) Results have been restated using actual exchange rates in use during the comparative period to enhance the visibility of the underlying business trends by excluding the impact of
translation arising from foreign currency exchange rate fluctuations.
(3) Global Brand Divisions revenues primarily represent NIKE Brand licensing businesses that are not part of a geographic operating segment.
(4) Corporate revenues primarily consist of foreign currency revenue-related hedge gains and losses generated by entities within the NIKE Brand geographic operating segments and
Converse through our centrally managed foreign exchange risk management program.
(5) References to NIKE Brand wholesale equivalent revenues are intended to provide context as to the total size of our NIKE Brand market footprint if we had no Direct to Consumer
operations. NIKE Brand wholesale equivalent revenues consist of (1) sales to external wholesale customers and (2) internal sales from our wholesale operations to our Direct to Consumer
operations which are charged at prices that are comparable to prices charged to external wholesale customers.
(6) Others include all unisex products, equipment and other products not allocated to Men’s, Women’s and Young Athletes’, as well as certain adjustments that are not allocated to products
designated by gender or age.
(7) Others include all other categories and certain adjustments that are not allocated at the category level.
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