Proctor and Gamble 2012 Annual Report Download - page 91

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Sustainability: We Have a Vision for the Future
Going Zero Waste
Over % of material entering our plants leaves as fi nished
product
but that isn’t good enough for us. So we created the
Global Asset Recovery Team to identify uses for what once left
our plants as waste. Now, detergent-plant wash-water is being
used in car washes. Bleach waste is being used for industrial
disinfection. And by-product from the production of batteries is
being used to make bricks. Not only are these processes better
for the environment, they have resulted in tens of millions in
savings for the company. While zero waste is a long-term vision
for P&G, we’re getting closer every day.
Cold Water Washing
When we analyzed P&G’s environmental footprint, we found
that one of the biggest impacts came from the in-home use of
our laundry products, since heating water for machine washing
consumes so much energy. So we created Tide Coldwater
a detergent that delivers the clean you expect from Tide, in cold
water. This year when we launched TidePODS, an innovation
that changed the way people do laundry, we kept our footprint
in mind and designed PODS specifi cally to dissolve easily in cold
water
just as well as warm or hot. These innovations allow us to
grow as a company while making clear investments in the future
of the world we all share.
We know this vision is bold and will take decades to achieve.
Here are two areas where we’re making progress.
We believe that as we grow our
Company, we have a responsibility to
grow sustainably. So we’ve set out to
achieve a bold, long-term environmental
sustainability vision that includes:
Using % renewable or recycled materials
for all of our products and packaging
Designing products that delight consumers
while maximizing conservation of resources
Having zero consumer or manufacturing waste
going to landfi lls
Powering all of our plants with %
renewable energy
 
<½%
of manufacturing
waste to landfi lls
 
%
of washes done
in cold water