Symantec 2012 Annual Report Download - page 87

Storage Management and High Availability
Our Storage Management and High Availability business is driven by our customers’ need to maintain high
service levels and reduce overall storage costs through improved utilization of existing systems, virtualization,
and cloud infrastructure offerings. Our products help customers simplify their datacenters by standardizing
storage management across their environment for more efficient and effective use of their existing storage
investments. With our solutions, customers can build scalable, high-performance file-based storage systems
onsite or in private or hybrid clouds utilizing commodity hardware. They also enable enterprises to manage large
storage environments and ensure the availability of critical applications across physical and virtual environments.
Products include: Storage Foundation, Cluster Server, Operations Manager, ApplicationHA, Data Insight, and
VirtualStore.
Services
We deliver business critical, consulting and education services. Symantec Services help customers address
information security, availability, storage, and compliance challenges at the endpoint and in complex, multi-
vendor datacenter environments.
Other
The Other segment includes sunset products and unallocated general and administrative costs and is not
considered an active business component of the Company.
Financial Information by Segment and Geographic Region
For information regarding our revenue by segment, revenue by geographical area, and property and
equipment by geographical area, see Note 10 of the Notes to Consolidated Financial Statements in this annual
report. For information regarding the amount and percentage of our revenue contributed by each of our segments
and our financial information, including information about geographic areas in which we operate, see Item 7,
Management’s Discussion and Analysis of Financial Condition and Results of Operations and Note 10 of the
Notes to Consolidated Financial Statements in this annual report. For information regarding risks associated with
our international operations, see Item 1A, Risk Factors.
Sales and Go-To-Market Strategy
Our go-to-market network includes a direct sales force, broad eCommerce capabilities, and channel sales
resources that support our ecosystem of partners worldwide. We also maintain important relationships with a
number of Original Equipment Manufacturers (“OEMs”), Internet Service Providers (“ISPs”), and retail and
online stores by which we market and sell our products.
Consumer
We sell our consumer products and services to individuals and home offices globally through a network of
distribution partners and eCommerce channels. Our products are available to customers through our eCommerce
platform, distributors, direct marketers, Internet-based resellers, system builders, ISPs, wireless carriers, and in
retail locations worldwide. We have partnerships with OEMs globally to distribute our Internet security suites
and our online backup offerings.
Consumer sales through our electronic distribution channels, which include our eCommerce portal, OEMs,
electronic upgrades, and renewals, represented 86 percent of consumer revenue in fiscal 2012 while 14 percent of
consumer sales came primarily from the retail channel.
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