Target 2005 Annual Report Download - page 14

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12
Reflecting our financial product strengths and disciplined
management, our sales penetration has remained stable in
recent years despite our average annual square footage growth
of 8 to 10 percent and increasing competition from bank debit
and credit cards. In addition, the profit contribution from our
credit card operations has grown substantially.
The unique designs, versatility and convenience of Target
GiftCards also delight our guests, strengthen our brand and
contribute to our overall financial results. By offering a broad
selection of seasonally-appropriate GiftCards for any age and
price range, Target provides an affordable, easy gift-giving option
for every holiday or special occasion. In 2005, our issuance and
redemption of GiftCards exceeded $1 billion.
Virtual Appeal
Target.com naturally enhances Target’s brand and complements
our in-store merchandising and marketing strategies. The site’s
flexibility allows us to test new merchandise ideas economically,
reach more guests with an expanded offering of products and
services and increase our speed to market. The site features
more than 100,000 items, including the best brands and values
available in our stores, and a large selection of web-only
merchandise, including extensions of in-store assortments.
In addition, guests are able to use our Target.com site to locate
Odds Against Seven Our Back-To-College marketing efforts embraced
innovative media and technology, such as webisodes and downloadable
audio files and ringtones, to reach newly independent young adults.
pleasing.
artistic.
inquisitive.
casual.
thoughtful.
sleek.
brilliant.
rewarding.
friendly.
delightful.
new.
inspiring.
courageous.
available.
stylish.
important.
diverse