Target 2005 Annual Report Download - page 15

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13
their nearest Target store; manage their Target credit card
accounts; view our weekly circular; download SuperTarget
coupons; search for new recipes; upload, store, share and print
digital photos; create or update gift registries and enjoy a host
of other unique benefits. Though still small compared to our
overall business, sales and traffic at Target.com continue to
grow at a much stronger pace annually and we continue to
believe that our integrated, multi-channel approach provides
substantial value to our guests.
Unwavering Commitment
In recent years, New York magazine asserted that Target’s
Bullseye logo was “a retail symbol as recognizable as Tiffany’s
…blue box”; Newsweek magazine called Target’s logo an “icon
of affordable chic” and an independent survey confirmed that
the Bullseye is recognized by 97 percent of Americans. This
recognition, and our reputation, reflects Target’s unwavering
commitment to deliver a consistently delightful shopping
experience for our guests. It reflects our strategic investment
of capital in the initial aesthetics and ongoing maintenance of
our stores, our zealous devotion to provide Fast, Fun and
Friendly service and our firm belief and steadfast resolve to offer
great design and exceptional value to our guests everyday.
The New Yorker Magazine Our unique partnership with The New Yorker
is an example of how we create buzz and amplify our message in our
efforts to effectively reinforce our brand differentiation with our guests.
Target GiftCards
Our innovative card designs
continue to satisfy our guests,
complement our brand and drive
sales. In 2005, we introduced
over 150 images with features
such as a writable surface, sound,
felt and glow-in-the-dark.
Target REDcard
Our REDcard products are integral
to our core retail business. They
strengthen loyalty to our brand by
offering meaningful benefits to our
guests, and they contribute to our
growth in sales and profitability.