ICICI Bank 2015 Annual Report Download - page 17

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account from the convenience of their homes or offices.
The Bank’s officers use the tablet to click the customer’s
photograph, scan KYC documents and fill the application
form with the customer’s consent, thus eliminating the
hassle of paperwork. The Bank’s Tab Banking footprint
extends to over 3,000 branches across the country.
In another first, ICICI Bank introduced the ‘Unifare’ card in
Delhi, Mumbai and Bengaluru. This is the first card in India
that combines the convenience of a Metro Smart Card along
with the advantages of a bank credit or debit card. This card is
equipped with a recharge facility that automatically tops up its
balance as soon as it drops below a specified limit. As a result,
users never run out of balance nor do they need to queue up
to recharge their metro cards.
card near the merchant terminal. With contactless cards,
the transaction time is substantially reduced. The card
also offers greater security to customers as the card never
leaves their hands. These features are beneficial, especially
for use at hypermarkets, fast food restaurants, toll collection
booths and fuel stations where transaction volumes
are high.
ICICI Bank was also the first bank in the country to launch
24X7 Touch Banking branches, offering customers
banking facilities at their convenience. The Bank has
101 such branches across 33 cities in the country, which
are operational even on holidays. These Touch Banking
branches include InstaBanking kiosks, Cash Acceptance
Machines, Internet Banking, Video Banking and Phone
Banking facilities. Customers can deposit cash and
cheques, transfer funds, view and print account statements,
pay bills, create fixed deposits, initiate a video chat with a
customer service officer and do much more. These Touch
Banking branches have proved to be very popular among
the Bank’s customers.
Owing to the popularity of these services, ICICI Bank has
introduced the InstaBanking kiosks and Cash Acceptance
Machines at other branches as well. As a result, customers
can now complete their transactions in a quicker and more
convenient manner at these branches.
The revolutionary Tab Banking initiative by ICICI Bank has
made the process of account opening easy and hassle-
free. The Bank has leveraged technology by deploying
customised tablets that enable customers to open an
1st bank in India
131
InstaBanking kiosks
in 27 cities
1st bank in India
to launch contactless debit and
credit cards
1,001
Cash Acceptance Machines
across 390 cities
15Annual Report 2014-2015
to offer the convenience of a Metro Smart Card
embedded with a credit or a debit card