American Express 2012 Annual Report Download - page 117

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AMERICAN EXPRESS COMPANY
COMPARISON OF FIVE-YEAR TOTAL RETURN TO SHAREHOLDERS
(Cumulative value of $100 invested on December 31, 2007)
Year-end Data*
American Express
S&P 500 Index
S&P Financial Index
2007
$ 100.00
$ 100.00
$ 100.00
2008
$ 36.33
$ 63.01
$ 44.77
2009
$ 81.85
$ 79.69
$ 52.53
2010
$ 88.27
$ 91.71
$ 58.94
2011
$ 98.46
$ 93.62
$ 48.90
2007 20082009 2010 2011 2012
$0
$20
$40
$60
$80
$100
$140
$120
2012
$ 121.67
$ 108.59
$ 63.03
This chart compares the cumulative total shareholder return on our common shares with the total return on the S&P 500 Index and the S&P Financial Index for the last five
years. It shows the growth of a $100 investment on December 31, 2007, including the reinvestment of all dividends.
* Source: Bloomberg (returns compounded monthly)
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