American Express 2012 Annual Report Download - page 8

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• Big signings that expanded our merchant base, most notably Tim Hortons in
Canada (How big? Tim’s sells 2 billion cups of co ee a year.)
• Advances in commercial payments, including a new digital payment service
that makes it easier for large and midsize companies to manage their billing
processes
• Expanded partnerships with banks worldwide that issue American Express-
branded cards
• Advances in our Serve technology platform, enabling mobile commerce
innovations and options for people underserved by the traditional banking
system (more on those in a moment), and
• More rewards o erings with the expansion of our Loyalty Partner business in
India and Mexico
SHAREHOLDER RETURNS
This all adds up to good progress in 2012. We grew customer volumes at a solid
pace; invested in a range of promising opportunities; advanced our evolution as a
digital services company; and absorbed restructuring costs now that will better
position us for our next era of growth.
To Our Shareholders
2012 Financial
Results
Marketplace Moves
Shareholder Returns
Foundational
Changes
Advantages in a
Digital Economy
A Broad Footprint
Customer Focus
Board of Directors
Change and Tradition
NEW PREMIUM CARD LAUNCHES 2012 saw the introduction of co-branded
cards with Morgan Stanley and the fi rst-ever Centurion cards in China with Industrial
and Commercial Bank of China (ICBC) and China Merchants Bank (CMB).
AMERICAN EXPRESS COMPANY
6