American Express 2012 Annual Report Download - page 16

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KENNETH I. CHENAULT
Chairman & CEO
American Express Company
February 22, 2013
Sincerely,
currently partner and managing director of E ciency Capital, has built and
led innovative companies at the intersection of technology, energy and natural
resources. Sam, the former chairman, president and CEO of IBM, headed one of
the world’s most respected companies, and helped IBM to shape many trends
that are transforming technology and commerce. The expertise and vision that
Dan, Anne and Sam bring to us will make our Board that much stronger.
CHANGE AND TRADITION
I’m proud to lead a company that reimagines what’s possible and adapts to
change, yet stays true to the principles that made it successful in the fi rst place.
It’s safe to say that the pace of change around us will only accelerate, and the
degree of di culty will only increase. We understand that and are prepared for
the challenge.
There’s also tremendous opportunity ahead of us, measured in trillions of
dollars of untapped commerce potential across consumer, small business and
commercial payments. We are ready to capture a signifi ca nt s ha re of t hi s s pend in g
as it migrates away from cash. We’re also intent on building out a broader range
of services that create more value for merchants and cardmembers.
We have the business model, the brand and the entrepreneurial spirit to get
it done.
To Our Shareholders
2012 Financial
Results
Marketplace Moves
Shareholder Returns
Foundational
Changes
Advantages in a
Digital Economy
A Broad Footprint
Customer Focus
Board of Directors
Change and Tradition
AMERICAN EXPRESS COMPANY
14