Apple 2010 Annual Report Download - page 114

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Exhibit 23.1
Consent of Ernst & Young LLP, Independent Registered Public Accounting Firm
We consent to the incorporation by reference in the Registration Statements on Forms S-8 (Nos. 333-61276, 333-75930, 333-102184, 333-
125148, 333-146026, 333-165214, and 333-
168279) of Apple Inc. of our reports dated October 27, 2010, with respect to the consolidated
financial statements of Apple Inc., and the effectiveness of internal control over financial reporting of Apple Inc., included in this Annual Report
on Form 10-K for the year ended September 25, 2010.
/s/ Ernst & Young LLP
San Jose, California
October 27, 2010