Apple 2010 Annual Report Download - page 8

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Table of Contents
Apple TV
Apple TV is a device that allows customers to rent and watch movies and television shows on their television. Content from Netflix, YouTube,
Flickr and MobileMe™, as well as music, photos and videos from a Mac or Windows-
based computer can also be wirelessly streamed to a
television through Apple TV.
Software Products and Computer Technologies
The Company offers a range of software products for consumer, SMB, education, enterprise, government, and creative customers, including the
Company’
s proprietary Mac OS X and iOS operating system software; server software and related solutions; professional application software;
and consumer, education, and business oriented application software.
Operating System Software
Mac OS X
Mac OS X is built on an open-source UNIX-
based foundation. Mac OS X Snow Leopard is the seventh major release of Mac OS X and became
available in August 2009. Mac OS X Snow Leopard features upgraded speed and performance and includes a new version of QuickTime
X,
support for Microsoft Exchange Server 2007 and VoiceOver integration with the Multi-
Touch trackpad. Mac OS X offers Stacks, a means of
easily accessing files from the Dock; Finder
that lets users quickly browse and share files between multiple Macs; Quick Look, a way to
instantly see files without opening an application; Spaces ,
a feature used to create groups of applications and instantly switch between them;
and Time Machine , a way to automatically back up all of the contents of a Mac.
iOS
iOS is the Company’
s mobile operating system that serves as the foundation for iPhone, iPad and iPod touch. In June 2010, the Company
launched iOS 4, the latest version of the Company’
s mobile operating system. iOS 4 features Multitasking that allows customers to move
between applications, Folders to organize and easily access applications, a unified Mail inbox, support for the iAd™ mobile advertising
platform, and the iBooks reader and iBookstore. The iAd mobile advertising platform provides media rich advertisements which allows mobile
device customers to engage with an ad without being removed from the applications they are currently using. iOS 4 became available for iPhone
3G, iPhone 3GS, iPhone 4, and second and third generation iPod touch in June 2010, and is expected to be available for iPad in November 2010.
Certain features of the iOS 4 software will not function on certain earlier iPhone and iPod touch models.
Application Software
iLife
iLife ’11 is the latest version of the Company’s consumer-
oriented digital lifestyle application suite included with all Mac computers. iLife
features iPhoto , iMovie , iDVD , GarageBand , and iWeb™. iPhoto is the Company’s consumer-
oriented digital photo software
application and iMovie is the Company’s consumer-oriented digital video editing software application. iDVD is the Company’s consumer-
oriented software application that enables customers to turn iMovie files, QuickTime files, and digital pictures into interactive DVDs.
GarageBand is the Company’s consumer-
oriented music creation software application that allows customers to play, record and create music.
iWeb allows customers to create online photo albums, blogs and podcasts, and to customize websites using editing tools.
iWork
iWork ’09 is the latest version of the Company’
s integrated productivity suite designed to help users create, present, and publish documents,
presentations, and spreadsheets. iWork ’09 includes updates to Pages ’09 for
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