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Table of Contents
Asia-
Pacific reportable segments do not include activities related to the Retail segment. The Americas segment includes both North and South
America. The Europe segment includes European countries, as well as the Middle East and Africa. The Asia-
Pacific segment includes Australia
and Asia, but does not include Japan. The Retail segment operates Apple-
owned retail stores in the U.S. and in international markets. Each
reportable operating segment provides similar hardware and software products and similar services. Further information regarding the
Company’s operating segments may be found in Part II, Item 7 of this Form 10-K under the subheading “Segment Operating Performance,”
and
in Part II, Item 8 of this Form 10-K in Notes to Consolidated Financial Statements at Note 9, “Segment Information and Geographic Data.”
Products
The Company offers a range of personal computing products, mobile communication and media devices, and portable digital music players, as
well as a variety of related software, services, peripherals, networking solutions and various third-
party hardware and software products. In
addition, the Company offers its own software products, including Mac OS X, the Company’
s proprietary operating system software for the
Macintosh (“Mac”); iOS, the Company’
s proprietary mobile operating system; server software and application software for consumer,
education, and business customers. The Company’s primary products are discussed below.
Mac Hardware Products
The Company offers a range of personal computing products including desktop and portable computers, Xserve
servers, related devices and
peripherals, and various third-party hardware products. The Company’
s Mac desktop and portable systems feature Intel microprocessors, the
Company’s Mac OS X Version 10.6 Snow Leopard (“Mac OS X Snow Leopard”) operating system and the iLife
suite of software for
creation and management of digital photography, music, movies, DVDs and websites.
The Company’s desktop computers include iMac , Mac Pro and Mac mini. The iMac desktop computer is an all-in-
one design that
incorporates a display, processor, graphics card, hard drive, optical drive, memory and other components inside a single enclosure. The Mac Pro
desktop computer is targeted at business and professional customers and is designed to meet the performance, expansion, and networking needs
of the most demanding Mac user. The Mac mini is a desktop computer in a compact enclosure.
The Company’s portable computers include MacBook , MacBook Pro and MacBook Air .
MacBook is a portable computer designed for
consumer and education users. MacBook Pro is a portable computer designed for professionals and consumers. MacBook Air is a high
performance, ultra-slim notebook computer designed for professionals and consumers.
iTunes
iTunes digital music management software (“iTunes”)
is an application for playing, downloading, and organizing digital audio and video files
and is available for both Mac and Windows-based computers. iTunes 10 features Ping, a music-oriented social network, AirPlay
wireless music
playback, Genius Mixes, Home Sharing, and improved syncing functionality with the Company’s mobile communication and media devices.
iTunes is integrated with the iTunes Store , a service that allows customers to find, purchase, rent, and download third-
party digital music,
audio books, music videos, short films, television shows, movies, podcasts, games, and other applications. The iTunes Store currently serves
customers in 23 countries. The iTunes Store includes the Company’
s App Store™ and iBookstore™. The App Store allows customers to
discover and download third-
party applications, and the iBookstore features electronic books from major and independent publishers and
provides customers a place to preview and buy books for their mobile communication and media devices. Customers can access the App Store
through either a Mac or Windows-based computer or wirelessly through an iPhone , iPad™ or iPod touch .
The iBookstore is accessed
through the iBooks application on an iPhone, iPad or iPod touch.
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