Apple 2010 Annual Report Download - page 84

Download and view the complete annual report

Please find page 84 of the 2010 Apple annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 118

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118

Table of Contents
No single country outside of the U.S. accounted for more than 10% of net sales in 2010, 2009 or 2008. One of the Company
’
s customers
accounted for 11% of net sales in 2009; there was no single customer that accounted for more than 10% of net sales in 2010 or 2008. Net sales
and long-lived assets related to the U.S. and international operations for the three years ended September 25, 2010, are as follows (in millions):
Information regarding net sales by product for the three years ended September 25, 2010, is as follows (in millions):
Note 10 – Related Party Transactions and Certain Other Transactions
The Company entered into a Reimbursement Agreement with its CEO, Steve Jobs, for the reimbursement of expenses incurred by Mr. Jobs in
the operation of his private plane when used for Apple business. The Company recognized a total of approximately $248,000, $4,000 and
$871,000 in expenses pursuant to the Reimbursement
81
(a)
Other corporate expenses include research and development, corporate marketing expenses, manufacturing costs and variances not
included in standard costs, and other separately managed general and administrative expenses, including certain corporate expenses
associated with support of the Retail segment.
2010
2009
2008
Net sales:
U.S.
$
28,633
$
22,325
$
20,893
International
36,592
20,580
16,598
Total net sales
$
65,225
$
42,905
$
37,491
Long
-
lived assets:
U.S.
$
4,292
$
2,698
$
2,269
International
710
495
410
Total long
-
lived assets
$
5,002
$
3,193
$
2,679
2010
2009
2008
Desktops (a)
$
6,201
$
4,324
$
5,622
Portables (b)
11,278
9,535
8,732
Total Mac net sales
17,479
13,859
14,354
iPod
8,274
8,091
9,153
Other music related products and services (c)
4,948
4,036
3,340
iPhone and related products and services (d)
25,179
13,033
6,742
iPad and related products and services (e)
4,958
0
0
Peripherals and other hardware (f)
1,814
1,475
1,694
Software, service and other net sales (g)
2,573
2,411
2,208
Total net sales
$
65,225
$
42,905
$
37,491
(a)
Includes iMac, Mac mini, Mac Pro and Xserve product lines.
(b)
Includes MacBook, MacBook Air and MacBook Pro product lines.
(c)
Includes iTunes Store sales, iPod services, and Apple
-
branded and third
-
party iPod accessories.
(d)
Includes revenue recognized from iPhone sales, carrier agreements, services, and Apple
-
branded and third
-
party iPhone accessories.
(e)
Includes revenue recognized from iPad sales, services and Apple
-
branded and third
-
party iPad accessories.
(f)
Includes sales of displays, wireless connectivity and networking solutions, and other hardware accessories.
(g)
Includes sales of Apple
-
branded operating system and application software, third
-
party software, Mac and Internet services.