Apple 2010 Annual Report Download - page 36

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Table of Contents
Net Sales
Fiscal years 2010, 2009 and 2008 each spanned 52 weeks. An additional week is included in the first fiscal quarter approximately every six years
to realign fiscal quarters with calendar quarters.
The following table summarizes net sales and Mac unit sales by operating segment and net sales and unit sales by product during the three years
ended September 25, 2010 (in millions, except unit sales in thousands and per unit amounts):
33
2010
Change
2009
Change
2008
Net Sales by Operating Segment:
Americas net sales
$
24,498
29%
$
18,981
15%
$
16,552
Europe net sales
18,692
58%
11,810
28%
9,233
Japan net sales
3,981
75%
2,279
32%
1,728
Asia
-
Pacific net sales
8,256
160%
3,179
18%
2,686
Retail net sales
9,798
47%
6,656
(9)%
7,292
Total net sales
$
65,225
52%
$
42,905
14%
$
37,491
Mac Unit Sales by Operating Segment:
Americas Mac unit sales
4,976
21%
4,120
4%
3,980
Europe Mac unit sales
3,859
36%
2,840
13%
2,519
Japan Mac unit sales
481
22%
395
2%
389
Asia
-
Pacific Mac unit sales
1,500
62%
926
17%
793
Retail Mac unit sales
2,846
35%
2,115
4%
2,034
Total Mac unit sales
13,662
31%
10,396
7%
9,715
Net Sales by Product:
Desktops (a)
$
6,201
43%
$
4,324
(23)%
$
5,622
Portables (b)
11,278
18%
9,535
9%
8,732
Total Mac net sales
17,479
26%
13,859
(3)%
14,354
iPod
8,274
2%
8,091
(12)%
9,153
Other music related products and services (c)
4,948
23%
4,036
21%
3,340
iPhone and related products and services (d)
25,179
93%
13,033
93%
6,742
iPad and related products and services (e)
4,958
NM
0
NM
0
Peripherals and other hardware (f)
1,814
23%
1,475
(13)%
1,694
Software, service and other sales (g)
2,573
7%
2,411
9%
2,208
Total net sales
$
65,225
52%
$
42,905
14%
$
37,491
Unit Sales by Product:
Desktops (a)
4,627
45%
3,182
(14)%
3,712
Portables (b)
9,035
25%
7,214
20%
6,003
Total Mac unit sales
13,662
31%
10,396
7%
9,715
Net sales per Mac unit sold (h)
$
1,279
(4)%
$
1,333
(10)%
$
1,478
iPod unit sales
50,312
(7)%
54,132
(1)%
54,828
Net sales per iPod unit sold (h)
$
164
10%
$
149
(11)%
$
167
iPhone units sold
39,989
93%
20,731
78%
11,627
iPad units sold
7,458
NM
0
NM
0
(a)
Includes iMac, Mac mini, Mac Pro and Xserve product lines.
(b)
Includes MacBook, MacBook Air and MacBook Pro product lines.