Apple 2010 Annual Report Download - page 7

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Table of Contents
iPhone
iPhone combines a mobile phone, a widescreen iPod
with touch controls, and an Internet communications device in a single handheld product.
Based on the Company’s Multi-Touch™ user interface, iPhone features desktop-
class email, web browsing, searching, and maps and is
compatible with both Macs and Windows-based computers. iPhone automatically syncs content from users’
iTunes libraries, as well as contacts,
bookmarks, and email accounts. iPhone allows customers to access the iTunes Store to download audio and video files, as well as a variety of
other digital content and applications. In June 2010, the Company introduced the iPhone 4 featuring an all-new design, FaceTime
video calling,
a new high resolution Retina™ display, a 5 megapixel camera with LED flash and front facing camera, high definition video recording, Apple’
s
A4 processor and a 3-axis gyroscope. In addition to the Company’s own iPhone accessories, third-
party iPhone compatible products are
available through the Company’s online and retail stores and from third parties.
The Company has signed multi-
year agreements with various cellular network carriers authorizing them to distribute and provide cellular
network services for iPhones. These agreements are generally not exclusive with a specific carrier, except in the U.S.
iPad
In January 2010, the Company introduced iPad, a multi-
purpose mobile device for browsing the web, reading and sending email, viewing
photos, watching videos, listening to music, playing games, reading e-books and more. iPad is based on the Company’s Multi-
Touch technology
and allows customers to connect with their applications and content in a more interactive way. iPad allows customers to access the iTunes Store
to download audio and video files, as well as a variety of other digital content and applications. In addition to the Company’
s own iPad
accessories, third-party iPad compatible products are available through the Company’s online and retail stores and from third parties.
iPod
The Company’s iPod line of portable digital music and media players is comprised of iPod touch, iPod nano , iPod shuffle and iPod classic
.
All iPods work with iTunes. In addition to the Company’s own iPod accessories, third-
party iPod compatible products are available, either
through the Company’s online and retail stores or from third parties.
The iPod touch is a flash-memory-based iPod with a widescreen display and a Multi-Touch user interface. The Company’
s latest iPod touch,
introduced in September 2010, includes features such as a Retina display, FaceTime video calling, high definition video recording and Game
Center. iPod touch allows customers to access the iTunes Store to download audio and video files, as well as a variety of other digital content
and applications. The Company’s latest iPod nano, introduced in September 2010, is a flash-memory-
based iPod that has been redesigned to
feature the Company’s Multi-
Touch interface allowing customers to navigate their music collection by tapping or swiping the display. The new
iPod nano features a polished aluminum and glass enclosure with a built-in clip. iPod shuffle, which was updated in September 2010, is a flash-
memory-
based iPod that features a clickable control pad to control music playback and VoiceOver technology enabling customers to hear song
titles, artists and playlist names. The iPod classic is a hard-drive based portable digital music and video player.
Displays & Peripheral Products
The Company manufactures the Apple Cinema High Definition Display™ and sells a variety of Apple-branded and third-party Mac-
compatible
peripheral products, including printers, storage devices, computer memory, digital video and still cameras, and various other computing products
and supplies.
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