Coca Cola 2005 Annual Report Download - page 63

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impacted the European Union operating segment). Refer to the heading ‘‘Operations Review—Other
Operating Charges’’ for a discussion of the impairment charges.
Impact of Inflation and Changing Prices
Inflation affects the way we operate in many markets around the world. In general, we believe that, over
time, we are able to increase prices to counteract the majority of the inflationary effects of increasing costs and
to generate sufficient cash flows to maintain our productive capability.
Additional Information
In the first quarter of 2006, the Company made certain changes to its operating structure primarily to
establish a new, separate internal organization for its consolidated bottling operations and its unconsolidated
bottling investments. This new structure will result in the reporting of a separate operating segment, along with
the six existing geographic operating segments and Corporate, beginning with the first quarter of 2006.
For additional information concerning our operating segments as of December 31, 2005, refer to Note 20 of
Notes to Consolidated Financial Statements.
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