Lowe's 2006 Annual Report Download - page 11

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7
n On Every Aisle
Customers have always looked for
ways to make their homes unique and
Lowe’s always strives to oer the most
innovative products. We stock more
than 40,000 products at everyday low
prices in 20 distinct product categories,
including everything needed to decorate
and enhance the home.
We continue to improve our offering with innovative
products and brands customers know and trust. Our inspir-
ing product lines oer value at all points along the price
continuum and feature premium brands such as John Deere
mowers, power tools by DWALT®, fashion plumbing by
Kohler® and millwork from erma-Tru® to name just a few.
We added new products and merchandise sets during
2006, oering customers many new choices. In appliances,
we strengthened our already strong lineup with the new
Frigidaire Elements™ kitchen line, an exclusive at Lowe’s®. is,
along with high-eciency laundry products from Bosch,
Samsung, Maytag® and Whirlpool® demonstrate our commit-
ment to oer brands that are compelling and innovative.
In composite decking, we are adding Trex®, the leading
brand in the industry, and we are strengthening our grill
lineup with Char-Broil® TEC® gas grills that feature patented
infrared technology. In 2007, we will enhance our paint oer-
ing with high-quality Valspar® Signature Colors®, Valspar
Duramax®, and Valspar Ultra Premium brands. e Martha
Stewart Colors™ palette will also be available exclusively at
Lowe’s. ese enhancements to our paint lineup ensure we
provide superior-quality paints and innovative color palettes.
While national brands are important, in some product
categories brand is less important, and style, quality and
other features, including price, drive the purchase decision.
We use our Lowe’s-owned brands such as Real Organized™
storage organization, GardenPlus® lawn and landscaping
products and Portfolio® lighting for product line exten-
sions to oer customers more choices with great value.